Occam's Razor

FEBRUARY 20, 2012

How smart is their digital marketing strategy? It will be a great reflection of how well thought out their acquisition strategy is, or how sub-optimal it is. ~ No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. If it stinks that tells me a lot (remember the year of mobile was 2010!).

IT 139

IT Measurement Marketing Metrics 139

BizAcuity

FEBRUARY 15, 2019

Sales Analytics began to emerge as the scientific approach to selling in 2010 with sales becoming less about certain methodology or personality and more of a number game. Sales analytics enables the event management team in visualizing their target list and then segmenting it by industry, size and other data metrics.

Sales 67

Sales Analytics B2B ROI 67

Sisense

JUNE 9, 2021

It’s no surprise that rivals followed suit and that by 2010 analytics were widely used by top teams in leading international leagues. And also like their counterparts in the business world, coaches are relying on metrics to guide their decision-making.

Analytics 98

Analytics Data-driven Internet of Things Measurement 98

CIO Business Intelligence

FEBRUARY 26, 2024

This article was co-written by Chris Davis, Partner, Metis Strategy , and Kelley Dougherty, Associate, Metis Strategy To succeed as a large, global company, there is no choice but to harness the power of technology talent around the world. The same logic can be applied to measuring company cultural efforts.

Cost-Benefit 98

Cost-Benefit Measurement Strategy Modeling 98

The Unofficial Google Data Science Blog

AUGUST 27, 2019

Of course, any mistakes by the reviewers would propagate to the accuracy of the metrics, and the metrics calculation should take into account human errors. If we could separate bad videos from good videos perfectly, we could simply calculate the metrics directly without sampling. The missing verdicts create two problems.

Metrics 98

Metrics Statistics Uncertainty Optimization 98

Alation

APRIL 12, 2022

Between 2010 and 2018 the number of CDOs present in Fortune 1500 companies increased nearly 8-fold. Today, the modern CDO drives the data strategy for the entire organization. The CDO’s Role in Driving a Data Strategy. A comprehensive data strategy must balance two core impulses: making data useful and keeping it safe.

Data Quality 52

Data Quality Data Governance Metrics Data Strategy 52

Occam's Razor

SEPTEMBER 15, 2014

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. Create a distinct mobile website and mobile app measurement strategies.

Metrics 143

Metrics Reporting Analytics Marketing 143

Occam's Razor

APRIL 19, 2010

"What is the difference between a metric and a key performance indicator (KPI)?" " "Are goals metrics?" There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. The beauty of goals is that they reflect specific strategies. " And many more.

Metrics 140

Metrics Key Performance Indicator KPI Analytics 140

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. How do you measure success of a online webinar? Back to our story.

Metrics 90

Metrics B2B Analytics Measurement 90

O'Reilly on Data

APRIL 23, 2024

Google and Amazon were still atop their respective hills of web search and ecommerce in 2010, and Meta’s growth was still accelerating, but it was hard to miss that internet growth had begun to slow. It’s unclear whether this was a lack of imagination or a kind of “ strategy tax.” The market was maturing.

Advertising 338

Advertising Cost-Benefit Marketing Risk 338

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. If you don't kill 25% of your metrics each year, you are doing something wrong. our measurement strategies 2. our measurement strategies 2. what to focus on priorities 3. success measures.

Analytics 119

Analytics Consulting Metrics Experimentation 119

Occam's Razor

JUNE 11, 2014

Because you want to move your digital strategy beyond just sucking less, you can rock so much more to achieve the combination of being unique, creating delight in your customers and improving your bottom-line (profit). Here are the seven winning strategies… 1. Take any metric you want. Rock joy-inducing mobile experiences.

Marketing 151

Marketing Strategy Sales IT 151

The Unofficial Google Data Science Blog

OCTOBER 12, 2017

With more features come more potential post hoc hypotheses about what is driving metrics of interest, and more opportunity for exploratory analysis. Looking at metrics of interest computed over subpopulations of large data sets, then trying to make sense of those differences, is an often recommended practice (even on this very blog).

Experimentation 62

Experimentation Testing Statistics Metrics 62

O'Reilly on Data

JANUARY 25, 2021

We don’t see that in our data, though there are certainly some metrics to say that artificial intelligence has stalled. It’s tempting to think of Flask and Vue as “new” platforms, but they were released in 2010 and 2014, respectively; they’ve had time to establish themselves. Neither is challenging the dominant players. The result?

Machine Learning 364

Machine Learning Software Testing Technology 364

Jet Global

JANUARY 14, 2025

By 2010 the world was deep in the Great Recession and working hard on recovery. Measurable ROI Finance teams are set to transform their financial reporting strategies this year, driven by a challenging economic climate. Weve survived a lot in the last 25 years.

Finance 52

Finance Reporting Cost-Benefit Software 52

CIO Business Intelligence

FEBRUARY 18, 2025

Start with data as an AI foundation Data quality is the first and most critical investment priority for any viable enterprise AI strategy. Inputs to the tasks could be the location of products and performance metrics and a CRM system for customer contact information. Data trust is simply not possible without data quality.

Machine Learning 90

Machine Learning Data Quality Enterprise Sales 90

CIO Business Intelligence

MARCH 26, 2024

Customer satisfaction levels have flatlined since 2010. Should reducing or eliminating customer rage become an IT metric? Glenn Laverty, now retired and former president and CEO at Ricoh Canada, finessed this responsibility/authority paradox tying every employees’ compensation to customer experience/satisfaction metrics.

Key Performance Indicator 128

Key Performance Indicator Broadcasting Metrics Measurement 128