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Experiment design and modeling for long-term studies in ads

The Unofficial Google Data Science Blog

by HENNING HOHNHOLD, DEIRDRE O'BRIEN, and DIANE TANG In this post we discuss the challenges in measuring and modeling the long-term effect of ads on user behavior. Nevertheless, A/B testing has challenges and blind spots, such as: the difficulty of identifying suitable metrics that give "works well" a measurable meaning.

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Unlock The Power of Your Data With These 19 Big Data & Data Analytics Books

datapine

Known as the person who coined the term Lambda Architecture, co-author Nathan Marz is a well-renowned expert in the field of big data and programming. If we had to pick one book for an absolute newbie to the field of Data Science to read, it would be this one.

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