CIO Business Intelligence

JULY 3, 2023

Rick Johnson, who has been a CIO since 2011, was appointed the first-ever chief digital officer at Marvin, a manufacturer of doors and windows in January 2023. This has meant that Sezgin has embraced a culture of innovation and experimentation. He says the CDO role there “is inclusive of a typical CIO role.”

IT 114

IT Digital Transformation Strategy Technology 114

Occam's Razor

OCTOBER 21, 2013

In late 2011, Google announced an effort to make search behavior more secure. If you want to stress test this,… go back to your 2011 (pre- not provided ) data for paid and organic and see what you can find. Controlled experimentation. Logged-in users were switched to using httpS from http. I would humbly suggest not.

Optimization 156

Optimization Reporting Metrics Experimentation 156

Occam's Razor

APRIL 8, 2013

By 2011, the company had 20 full-time photographers on staff. Advanced Analytics Big Data Digital Analytics Web Analytics Web Insights Web Metrics actionable analytics business optimization experimentation and testing key performance indicators' Airbnb had enough data points to be confident in their results.

Metrics 157

Metrics KPI Analytics Key Performance Indicator 157

Occam's Razor

SEPTEMBER 13, 2016

If you are curious, here is a April 2011 post: The Difference Between Web Reporting And Web Analysis. Hypothesis development and design of experimentation. With that as context, you can imagine how heart-broken I was when Jane shared the following visual from a study done by Econsultancy and Lynchpin. . Strategic thinking skills.

Modeling 128

Modeling Reporting Strategy Consulting 128

Occam's Razor

JUNE 4, 2018

Checkout the Kimbao Sauvignon Blanc you can see sales and would buy it again rates since 2011. Naked Wines has a lovely widget next to each of their wines that shows the would buy again rate…. And, they show you historical sales and would buy it again rates. At 91%, the rate is highest this year. Add to Basket!

Strategy 125

Strategy Cost-Benefit Testing Sales 125

The Unofficial Google Data Science Blog

MAY 31, 2016

A geo experiment is an experiment where the experimental units are defined by geographic regions. The expected precision of our inferences can be computed by simulating possible experimental outcomes. References Jon Vaver and Jim Koehler, Measuring Ad Effectiveness Using Geo Experiments , 2011.

Advertising 42

Advertising Testing Sales Statistics 42

Domino Data Lab

AUGUST 22, 2019

2011) earlier in this chapter. We waved our finger in the air to select 64, so some experimentation and optimization are warranted at your end if you feel like it. 2011) is made up of the natural language of reviews from the publicly available Internet Movie Database (IMDb; imdb.com ). Note: Maas, A., Example 11.14

Deep Learning 111

Deep Learning Modeling Metrics Testing 111

IBM Big Data Hub

NOVEMBER 6, 2023

1971: Creeper worm Just five years after John von Neumann’s theoretical work was published, a programmer by the name of Bob Thomas created an experimental program called Creeper, designed to move between different computers on the ARPANET , a precursor to the modern Internet.

Software 107

Software IoT Internet of Things Experimentation 107

The Unofficial Google Data Science Blog

OCTOBER 12, 2017

We data scientists now have access to tools that allow us to run a large numbers of experiments, and then to slice experimental populations by any combination of dimensions collected. Make experimentation cheap and understand the cost of bad decisions. This leads to the proliferation of post hoc hypotheses. Consider your loss function.

Experimentation 61

Experimentation Testing Statistics Metrics 61

Occam's Razor

NOVEMBER 2, 2015

In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. And, through experimentation, what is it that they want on Facebook… Content perfectly targeted at their audience, in the above case to try and provide value to help them do their jobs better. Success Metrics.

B2B 167

B2B Metrics Recreation/Entertainment Testing 167

O'Reilly on Data

MAY 11, 2020

Television only lacked the immediate feedback that comes with clicks, tracking cookies, tracking pixels, online experimentation, machine learning, and “agile” product cycles. That loop isn’t new, of course; it was well-known to TV network executives. Does “The Entertainment” show people what they want to see?

Modeling 192

Modeling Advertising Recreation/Entertainment Metrics 192