CIO Business Intelligence

OCTOBER 15, 2024

Driven by the development community’s desire for more capabilities and controls when deploying applications, DevOps gained momentum in 2011 in the enterprise with a positive outlook from Gartner and in 2015 when the Scaled Agile Framework (SAFe) incorporated DevOps. It may surprise you, but DevOps has been around for nearly two decades.

Enterprise 143

Enterprise Testing Business Objectives Experimentation 143

Sisense

JULY 1, 2021

In a world of rapid technological change, digital tools for marketers are having a moment. Marketing technology tools (also referred to as MarTech tools) have multiplied from about 150 in 2011 to around 8,000 today, a 5,233% increase that sends a clear message: Marketers are embracing digital assistance and data/analytics.

Marketing 52

Marketing Experimentation Marketing Analytics ROI 52

Occam's Razor

APRIL 8, 2013

Experiments come in all shapes and sizes: A marketing campaign. Try to understand your market. Read up on ways that companies are growing their business, from growth hacking to content marketing, and use that as inspiration. By 2011, the company had 20 full-time photographers on staff. Do it now; we'll wait.

Metrics 157

Metrics KPI Analytics Key Performance Indicator 157

Occam's Razor

NOVEMBER 2, 2015

if yes, what should your content (and marketing) strategy be. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. It covers, content, marketing and measurement. We have intent, why be the terrible Marketer that discriminates? Facebook for Businesses. Success Metrics.

B2B 167

B2B Metrics Recreation/Entertainment Testing 167

Mark Raskino

AUGUST 30, 2017

The President of Iceland Olafur Ragnar Grimsson explained this phenomenon to me when I had the privilege to interview him in 2011 (Gartner Report: G00212784 ). “So That was about 5 years ahead of major European capitals such as Paris and London. Drone delivery is a great example of that.

Testing 53

Testing Experimentation Uncertainty Risk 53

CIO Business Intelligence

JULY 3, 2023

Rick Johnson, who has been a CIO since 2011, was appointed the first-ever chief digital officer at Marvin, a manufacturer of doors and windows in January 2023. This has meant that Sezgin has embraced a culture of innovation and experimentation. He says the CDO role there “is inclusive of a typical CIO role.”

IT 115

IT Digital Transformation Strategy Technology 115

The Unofficial Google Data Science Blog

MAY 31, 2016

A geo experiment is an experiment where the experimental units are defined by geographic regions. Such regions are often referred to as Generalized Market Areas (GMAs) or simply geos. The expected precision of our inferences can be computed by simulating possible experimental outcomes. In the U.S.,

Advertising 43

Advertising Testing Sales Statistics 43