Occam's Razor

APRIL 8, 2013

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. That metric is tied to a KPI.

Metrics 157

Metrics KPI Analytics Key Performance Indicator 157

Sisense

JULY 1, 2021

Marketing technology tools (also referred to as MarTech tools) have multiplied from about 150 in 2011 to around 8,000 today, a 5,233% increase that sends a clear message: Marketers are embracing digital assistance and data/analytics. We know in marketing that one of the most powerful ideas is experimentation,” Scott told Sisense.

Marketing 52

Marketing Experimentation Marketing Analytics ROI 52

The Unofficial Google Data Science Blog

OCTOBER 7, 2015

Nevertheless, A/B testing has challenges and blind spots, such as: the difficulty of identifying suitable metrics that give "works well" a measurable meaning. accounting for effects "orthogonal" to the randomization used in experimentation. accounting for effects "orthogonal" to the randomization used in experimentation.

Modeling 61

Modeling Experimentation Knowledge Discovery Testing 61

Occam's Razor

OCTOBER 21, 2013

In late 2011, Google announced an effort to make search behavior more secure. This is a simple custom report I use to look at the aggregated view: As the report above demonstrates, you can still report on your other metrics, like Unique Visitors, Bounce Rates, Per Visit Value and many others, at an aggregated level.

Optimization 156

Optimization Reporting Metrics Experimentation 156

Domino Data Lab

AUGUST 22, 2019

We need to take a brief break from natural language-specific content here to introduce a metric that will come in handy in the next section of the chapter, when we will evaluate the performance of deep learning NLP models. Note: Maas, A., Learning word vectors for sentiment analysis. The Area under the ROC Curve. 0.85 = 0.15.

Deep Learning 111

Deep Learning Modeling Metrics Testing 111

The Unofficial Google Data Science Blog

MAY 31, 2016

A geo experiment is an experiment where the experimental units are defined by geographic regions. This means it is possible to specify exactly in which geos an ad campaign will be served – and to observe the ad spend and the response metric at the geo level. They are non-overlapping geo-targetable regions. by turning campaigns off).

Advertising 42

Advertising Testing Sales Statistics 42

Occam's Razor

NOVEMBER 2, 2015

Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. I believe the best way to measure success is to measure the above four metrics (actual interaction/action/outcome). It can be a brand metric, say Likelihood to Recommend. Business Leaders.

B2B 167

B2B Metrics Recreation/Entertainment Testing 167