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First, you figure out what you want to improve; then you create an experiment; then you run the experiment; then you measure the results and decide what to do. So grab a piece of paper and write down three key business metrics you'd like to change. Measure and decide what to do. Measureperformance.
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Perhaps your client did not provide you with the all important Web Analytics Measurement Model. By 2011 as web experiences have become richer and more frequently and more complex I am so mad that our life is not dominated by pan-session metrics. Learn ins and outs and how-to: Analytics Tip #6: Measure Days & Visits to Purchase ].
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