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How to Optimize Marketing and Sales Operations

Jedox

This also affects the go-to-market processes in particular for the marketing and sales functions. A company’s web presence, which is usually designed by marketing, is becoming an increasingly important component in the sales process. Where marketing and sales converge. The evolution of marketing data.

Sales 95
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The HP-Autonomy lawsuit: Timeline of an M&A disaster

CIO Business Intelligence

It went on an acquisition spree in the early 2000s, driving up its revenue, before being swallowed itself by Hewlett-Packard in 2011, in a deal that valued it at over $10 billion. May 2011: Autonomy sneaks in one last acquisition, of online backup service Iron Mountain Digital, for $380 million. 19, 2011, and Nov.

Software 105
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The Growing Importance Of Data Collection For Customer Service

Smart Data Collective

Back in 2011, my colleagues and I first started discussing the evolving standards of customer service in business. The most successful companies will use data analytics to guide their customer service decisions to gain a competitive edge in a market where customers are setting higher standards for the brands they engage with.

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The end of digital transformation and the rise of business model innovation

CIO Business Intelligence

But the call for digital transformation really gained popularity after 2011 when Capgemini, in partnership with MIT, officially coined the term , defining it as “the use of technology to radically improve performance or the reach of businesses.” More recently, KMPG reported in its 2023 Technology Survey that a majority of U.S.

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PODCAST: Exploring Data, Digital and Artificial Intelligence through a Holistic Lens

bridgei2i

A Masters in Quantitative Economics from the Indian Statistical Institute (ISI), Calcutta, Prithvijit founded BRIDGEi2i in May 2011. He has over 17 years of analytics consulting experience in target marketing, pricing, credit risk, audit analytics, fraud detection, forecasting, spend analytics and market research.

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AI Technology Helps App Marketplaces Compete with App Store

Smart Data Collective

Help with marketing. AI technology also helps companies implement more cost-effective marketing strategies. Both the App Store and Google Play Store account for the largest shares of the market. The platform has been around since 2011 and offers access to more than 250,000 apps that have been downloaded over 1 billion times.

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Welcome to the Era of the Augmented Marketer

Sisense

In a world of rapid technological change, digital tools for marketers are having a moment. Marketing technology tools (also referred to as MarTech tools) have multiplied from about 150 in 2011 to around 8,000 today, a 5,233% increase that sends a clear message: Marketers are embracing digital assistance and data/analytics.