Remove 2011 Remove Marketing Remove Measurement
article thumbnail

Excellent Analytics Tips #20: Measuring Digital "Brand Strength"

Occam's Razor

But there is an additional valuable, and sexy, focus of our marketing we don't give enough analytical love: Branding! there is such little accountability to brand marketing and 2. Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. You have to hand it to the Marketing folks at Amazon.

article thumbnail

How to Optimize Marketing and Sales Operations

Jedox

This also affects the go-to-market processes in particular for the marketing and sales functions. A company’s web presence, which is usually designed by marketing, is becoming an increasingly important component in the sales process. Where marketing and sales converge. The evolution of marketing data.

Sales 95
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

PODCAST: Exploring Data, Digital and Artificial Intelligence through a Holistic Lens

bridgei2i

It’s also crucial for enterprises to plan for contingencies and take preventive measures to ensure biases do not creep into datasets after implementing algorithms into pilots. A Masters in Quantitative Economics from the Indian Statistical Institute (ISI), Calcutta, Prithvijit founded BRIDGEi2i in May 2011.

article thumbnail

The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

First, you figure out what you want to improve; then you create an experiment; then you run the experiment; then you measure the results and decide what to do. For each of them, write down the KPI you're measuring, and what that KPI should be for you to consider your efforts a success. Try to understand your market.

Metrics 157
article thumbnail

How To Suck At Social Media: An Indispensable Guide For Businesses

Occam's Razor

if yes, what should your content (and marketing) strategy be. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. For the rest of this post, I'm going to use the first three to capture the essence of social engagement and brand impact, and one to measure impact on the business.

B2B 167
article thumbnail

A history of tech adaptation for today’s changing business needs

CIO Business Intelligence

The digitization of internal processes came in 2011, when the company decided to streamline its internal data management, quality control, project management, and communication processes through digital tools and platforms. According to Mohammed, the results of this digital transformation journey are measurable and impressive.

article thumbnail

Accomplish Agile Business Intelligence & Analytics For Your Business

datapine

In essence, these processes are divided into smaller sections but have the same goal: to help companies, small businesses and large enterprises alike, adapt quickly to business goals and ever-changing market circumstances. The term “agile” was originally conceived in 2011 as a software development methodology.