Occam's Razor

MAY 14, 2012

But there is an additional valuable, and sexy, focus of our marketing we don't give enough analytical love: Branding! there is such little accountability to brand marketing and 2. "Timing The Market" One thing about Amazon looked particularly interesting to me. You have to hand it to the Marketing folks at Amazon.

Measurement 129

Measurement Analytics Advertising Marketing 129

CIO Business Intelligence

OCTOBER 15, 2024

Driven by the development community’s desire for more capabilities and controls when deploying applications, DevOps gained momentum in 2011 in the enterprise with a positive outlook from Gartner and in 2015 when the Scaled Agile Framework (SAFe) incorporated DevOps. It may surprise you, but DevOps has been around for nearly two decades.

Enterprise 143

Enterprise Testing Business Objectives Experimentation 143

CIO Business Intelligence

JUNE 10, 2022

Additionally, as sustainability requirements increase, including the need to quantify environmental, social and governance (ESG) programs, IT organizations will rely on vendor partners to provide them with key metrics for sustainability and environmental reporting such as power usage, carbon emissions, and end-of-life disposal metrics (e.g.,

Metrics 98

Metrics Optimization Machine Learning Sales 98

CIO Business Intelligence

MARCH 25, 2022

That’s increasingly true today , with 43% of board directors at S&P 500 companies reporting technology backgrounds in their public disclosure, according to the National Association of Corporate Directors (NACD). I joined Baxter as CIO in 2011, and in 2016 I was presented with the opportunity to join my first public company board.

Digital Transformation 115

Digital Transformation Machine Learning Uncertainty Strategy 115

CIO Business Intelligence

OCTOBER 10, 2022

Jeff Boyd and Glenn Fogel, Priceline: Boyd and Fogel reinvented travel reservations by charging lower commission fees on reservations, but focused on smaller niche markets (inns, B&Bs, and apartments), eventually spawning Booking.com. Transformational leadership in IT.

Modeling 145

Modeling Digital Transformation Software Manufacturing 145

CIO Business Intelligence

MARCH 24, 2022

The CDO position dates to at least 2011 , when Russell Reynolds Associates began receiving calls looking for candidates. Some chief digital officers report to the CIO or to the CMO. But when chief digital officers fulfill a more visionary function, they should report to the CEO or perhaps the COO, experts say.

Digital Transformation 107

Digital Transformation Strategy Technology Enterprise 107

Occam's Razor

FEBRUARY 22, 2010

Feel better? : ) When should you start doing paid search advertising for tours to Italy for 2011? For example, with Alexa , you can report on traffic statistics (such as rank and page views), upstream (where your traffic comes from) and downstream (where people go after visiting your site) statistics, and key-words driving traffic to a site.

Metrics 124

Metrics Advertising Reporting Data Collection 124

CIO Business Intelligence

OCTOBER 23, 2023

A poll of public and private sector leaders in the latest World Economic Forum’s Global Risk Report 2022 found that environment-related threats, including climate action failure and extreme weather events, topped the lists of short and long-term global risks. To date, we have issued USD $4.9 About the Author: Katrina Rymill Green IT

Strategy 104

Strategy Data Processing Risk Finance 104

Occam's Razor

NOVEMBER 2, 2015

if yes, what should your content (and marketing) strategy be. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. It covers, content, marketing and measurement. We have intent, why be the terrible Marketer that discriminates? Facebook for Businesses. Success Metrics.

B2B 167

B2B Metrics Recreation/Entertainment Testing 167

CIO Business Intelligence

FEBRUARY 1, 2023

There’s also the AABE Institute, which provides training, technical assistance, market information, supplier and partnership opportunities, and business solutions. Black Founders Black Founders was started in 2011 as an organization dedicated to empowering entrepreneurs and to provide founders with access to advice, mentorship, and funding.

IT 111

IT Technology Software Data Processing 111

Alation

FEBRUARY 20, 2020

This week, two independent analyst reports validated what we’ve known for years – data catalogs are critical for self-service analytics.[1]. Analyst Michelle Goetz, a well known advisor to enterprise architects, chief data officers, and business analysts, has been tracking this market for some time. A New Market Category.

Machine Learning 52

Machine Learning Marketing Reporting Data-driven 52

CIO Business Intelligence

JULY 3, 2023

A majority (77%) of CIOs say their role has been elevated due to the state of the economy and they expect this visibility within the organization to continue, according to Foundry’s 22nd annual State of the CIO report. The vice president of IT reports to Johnson as well as the digital teams and transformation office.

IT 115

IT Digital Transformation Strategy Technology 115

Cloudera

OCTOBER 3, 2018

In 2008, I co-founded Cloudera with folks from Google, Facebook, and Yahoo to deliver a big data platform built on Hadoop to the enterprise market. Since 2011, our two companies have each innovated to build better products and win more business. They, too, saw the enormous potential for data at scale in the enterprise.

Uncertainty 75

Uncertainty IoT Risk Reporting 75

Occam's Razor

APRIL 8, 2013

We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. Experiments come in all shapes and sizes: A marketing campaign. Try to understand your market. By 2011, the company had 20 full-time photographers on staff.

Metrics 157

Metrics KPI Analytics Key Performance Indicator 157

Mark Raskino

AUGUST 30, 2017

The President of Iceland Olafur Ragnar Grimsson explained this phenomenon to me when I had the privilege to interview him in 2011 (Gartner Report: G00212784 ). “So That was about 5 years ahead of major European capitals such as Paris and London. Drone delivery is a great example of that.

Testing 53

Testing Experimentation Uncertainty Risk 53

AWS Big Data

APRIL 5, 2023

Showpad aligns sales and marketing teams around impactful content and powerful training, helping sellers engage with buyers and generate the insights needed to continuously improve conversion rates. In 2021, Showpad set forth the vision to use the power of data to unlock innovations and drive business decisions across its organization.

Dashboards 52

Dashboards Reporting Cost-Benefit Visualization 52

IBM Big Data Hub

NOVEMBER 13, 2023

According to a 2023 International Data Corporation (IDC) report (link resides outside ibm.com), NVMe was designed to speed data transfer to systems connected via a PCI express, a serial expansion bus that’s standard for connecting a computer to one or more peripheral devices. 2 is the lowest-grade type of SSD on the market.

Internet of Things 72

Internet of Things Enterprise Technology Marketing 72

IBM Big Data Hub

NOVEMBER 20, 2023

According to a 2023 International Data Corporation (IDC) report (link resides outside ibm.com), NVMe was designed to speed data transfer to systems connected via a PCI express, a serial expansion bus that’s standard for connecting a computer to one or more peripheral devices. What is an SSD? What is NVMe?

Internet of Things 64

Internet of Things Enterprise Technology IoT 64

Peter James Thomas

AUGUST 12, 2018

It is entirely feasible that some market event occurs this year ( for example the entrance or exit of a competitor, or the launch of a new competitor product) which would render prior year figures a poor guide. Unless a reported figure, or output of a model, leads to action being taken, it is essentially useless. 5 million above £12.4

Statistics 49

Statistics Metrics Data Quality Measurement 49

Jen Stirrup

OCTOBER 21, 2019

What happens if diversity is reduced to marketing, and the inclusion piece is forgotten? I’m normally reporting into Board level, or one level below, so my projects tend to have high visibility across the organization. What happens if a diversity issues bumps up against a marketing issue, for example?

Data-driven 49

Data-driven Marketing Testing Insurance 49

Domino Data Lab

MARCH 3, 2019

We had big surprises at several turns and have subsequently published a series of reports. Let’s look through some of the insights gained from those reports. Seriously, this entire article merely skims the surface of those reports. Mature practices reported 86%, and within financial services the numbers were somewhat higher.

Data Science 49

Data Science Deep Learning Machine Learning Modeling 49

The Unofficial Google Data Science Blog

JULY 11, 2017

The data consist of the weekly initial claims for unemployment insurance in the US, as reported by the US Federal Reserve. To see the impact this can have on long term forecasts, consider the time series of daily closing values for the S&P 500 stock market index over the last 5 years, shown in Figure 7. and Smolyansky, M.

Forecasting 66

Forecasting Statistics Modeling Software 66

The Unofficial Google Data Science Blog

MAY 31, 2016

Such regions are often referred to as Generalized Market Areas (GMAs) or simply geos. The regions were originally formed based on television viewing behavior of their residents, clustering together “exclusive geographic area of counties in which the home market television stations hold a dominance of total hours viewed.” In the U.S.,

Advertising 43

Advertising Testing Sales Statistics 43

O'Reilly on Data

APRIL 23, 2024

Not to be confused with the ordinary sense of rent as a charge for temporary use of property, economic rents are the income above a competitive market rate that is collected because of asymmetries in ownership, information, or power. Attention is all you need What is the source of big tech market power? The market was maturing.

Advertising 338

Advertising Cost-Benefit Marketing Risk 338

Occam's Razor

JUNE 4, 2012

Every Analysis Ninja knows that standard reports are lame. Custom reports on the other hand are, well, hand crafted by you for a specific purpose with a set of guiding principles (" Acquisition, Behavior, Outcomes! ") that ensure that they don't so much deliver data as much as deliver insights.

Reporting 128

Reporting Analytics Metrics Advertising 128

Occam's Razor

SEPTEMBER 24, 2012

This audience is immensely attractive to Brands and Marketers around the world. Completely ignore the question of whether Facebook works (for many, many, many companies it is a very effective marketing channel). It is always so cool to run marketing campaigns in large homogenous markets (like Europe, Asia, or large chunks of the US).

Advertising 165

Advertising Metrics ROI Marketing 165

Occam's Razor

OCTOBER 21, 2013

In late 2011, Google announced an effort to make search behavior more secure. This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. The Multi-Channel Funnels folder in Google Analytics contains the Top Conversion Paths report. Organic landing pages report.

Optimization 156

Optimization Reporting Metrics Experimentation 156

CIO Business Intelligence

APRIL 9, 2025

In fact, a study by BARC (Business Application Research Center) found that 58% of respondents reported their companies base at least half of their regular business decisions on gut feel or experience rather than data and information. times more likely to report successful analytics initiatives compared to those with ad hoc approaches.

Enterprise 102

Enterprise Analytics Experimentation Statistics 102

Occam's Razor

APRIL 25, 2011

and meet many many many executives and hear about their digital marketing strategies, challenges and outcomes. But maybe the issue is that you (and the Marketers and Leaders. Not spending 15% of your Marketing budget, every month, on experimenting with new techniques / channels / ideas. This post is to solve that problem.

Marketing 127

Marketing Metrics Measurement Testing 127

Occam's Razor

JUNE 28, 2011

Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. You: The person responsible for "providing data" / "analyzing metrics" / "reporting." Since crappy sounds bad, let's just say you are reporting super lame metrics. Sounds better right?).

Metrics 127

Metrics Measurement Key Performance Indicator Reporting 127

Occam's Razor

SEPTEMBER 13, 2016

The post is also sourced from a recent edition of my newsletter, The Marketing – Analytics Intersect. If you are open to being challenged… then here are the short-stories inside this post… The World Needs Reporting Squirrels. The World Needs Reporting Squirrels. Bonus #2: The Askers-Pukers Business Model.

Modeling 128

Modeling Reporting Strategy Consulting 128

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. There are too many better choices in the market. Now go plan for 2011.

Metrics 90

Metrics B2B Analytics Measurement 90

Sisense

MAY 4, 2020

Nearly every product on the market will be forced down one of two paths, becoming either ‘smart’ (i.e., As long ago as 2011, the McKinsey Global Institute estimated that retailers using data analytics at scale could increase their operating margins by more than 60 percent. analytics- and data-driven) or obsolete. ”.

Big Data 78

Big Data Data-driven Snapshot Unstructured Data 78

Domino Data Lab

JULY 9, 2019

I want data scientists that I can drop in a room with somebody from product or marketing or somebody who does not speak calculus, and that speaks to a lot of the things that Pete said. Again, the person from marketing or product does not come to you and say, “Please minimize this hinge loss with a polynomial kernel.”

Data Science 112

Data Science Machine Learning Advertising Modeling 112

Occam's Razor

JUNE 4, 2018

Go to the Multi-Channel Funnels folder in Google analytics and look at two other yummy reports: Time Lag and Path Length. They report two dimensions of speed: How long does it take for a human to convert? Checkout the Kimbao Sauvignon Blanc you can see sales and would buy it again rates since 2011. You should. Add to Basket!

Strategy 125

Strategy Cost-Benefit Testing Sales 125

datapine

AUGUST 29, 2022

This process often comes with challenges related to scalability, consistency, reliability, efficiency, and maintainability, not to mention dealing with the number of software and technologies available in the market. Product/market fit is THE most important factor to get right. is one of the greatest on the market.

Big Data 263

Big Data Data Analytics Analytics Data mining 263

CIO Business Intelligence

DECEMBER 4, 2024

That may be a key tension unfolding for the 2025 IT hiring market, as evidenced by IT recruitment firm Harvey Nash stepping back from the ramifications of its own recent survey of CIOs, who were decidedly pessimistic about IT hiring in the new year.

IT 128

IT Marketing Enterprise Reporting 128