Smart Data Collective

SEPTEMBER 29, 2022

Help with marketing. AI technology also helps companies implement more cost-effective marketing strategies. Both the App Store and Google Play Store account for the largest shares of the market. Choosing the best alternative app market may seem to be a tough task. Improve maintenance. Google Play Store.

Technology 145

Technology Advertising Cost-Benefit Publishing 145

CIO Business Intelligence

OCTOBER 15, 2024

Driven by the development community’s desire for more capabilities and controls when deploying applications, DevOps gained momentum in 2011 in the enterprise with a positive outlook from Gartner and in 2015 when the Scaled Agile Framework (SAFe) incorporated DevOps. It may surprise you, but DevOps has been around for nearly two decades.

Enterprise 143

Enterprise Testing Business Objectives Experimentation 143

bridgei2i

JUNE 23, 2021

In the latest episode of ‘The Data Strategy Show’, host Samir Sharma engages Prithvijit(Jit) Roy and Pritam K Paul, Co-Founders of BRIDGEi2i, in a riveting discussion. They discuss the benefits of design thinking; how business partners brainstorming together improves decision-making and creates a holistic strategy.

Strategy 52

Strategy Enterprise Statistics Digital Transformation 52

CIO Business Intelligence

MARCH 25, 2022

One recent Deloitte report analyzed the boards of the top 100 companies (by market cap) and found the 31 companies with “tech-savvy” boards performed better overall financially. “A My fellow board members look to me to make sure we’re doing the right things in our digital strategy.”. It actually makes me work harder.

Digital Transformation 115

Digital Transformation Machine Learning Uncertainty Strategy 115

Sisense

JULY 1, 2021

In a world of rapid technological change, digital tools for marketers are having a moment. Marketing technology tools (also referred to as MarTech tools) have multiplied from about 150 in 2011 to around 8,000 today, a 5,233% increase that sends a clear message: Marketers are embracing digital assistance and data/analytics.

Marketing 52

Marketing Experimentation Marketing Analytics ROI 52

CIO Business Intelligence

OCTOBER 23, 2023

Dell Technology Rotation is a business strategy and solution that allows organizations to implement regular refresh cycles, helping IT contribute to the circular economy, improve productivity and security, and maintain liquidity. Without it, business growth can be stifled and market opportunities missed.

IT 124

IT Finance Technology Modeling 124

CIO Business Intelligence

MARCH 29, 2022

Celonis has grown organically since its founding in 2011, with only two other significant acquisitions in its history: automation software vendor Integromat in October 2020 , and streaming data software developer Lenses.io in October 2021. Process mining comes of age.

IT 98

IT Enterprise Optimization Cost-Benefit Optimization 98

CIO Business Intelligence

MARCH 24, 2022

A chief digital officer (CDO) is a leader who combines business acumen with digital expertise to help organizations drive digital transformation via an enterprise-wise digital vision and strategy. The people in these roles have to focus on process, on the business strategy, and on how to tell a story to get there.”. McKinsey & Co.

Digital Transformation 107

Digital Transformation Strategy Technology Enterprise 107

CIO Business Intelligence

OCTOBER 23, 2023

For 73% of respondents, environmental impact reduction is a priority in their organization’s technology strategy, and 72% of them will only work with IT partners who can meet key carbon reduction targets. Equinix’s Future First sustainability strategy integrates the economic, environmental, and social interests of our key stakeholders.

Strategy 104

Strategy Data Processing Risk Finance 104

CIO Business Intelligence

APRIL 16, 2024

The upsides encompass ‘unlocking a range of opportunities, including improved products and services, faster time to market, improved decision-making and higher profits.” Now, 90% of family businesses are open to private equity investment compared to 18% in 2011. However, the investment landscape is changing fast.

Reporting 105

Reporting Digital Transformation Uncertainty Measurement 105

bridgei2i

MAY 26, 2020

And over the past few weeks, on our AI to Impact podcast, we’ve been chatting with reputed AI & analytics leaders, digital transformation advisors and BRIDGEi2i business heads to gather their point of view on the current crisis challenges that enterprises are facing and some strategies to manoeuvre the COVID-19 situation.

Enterprise 131

Enterprise Management Forecasting Manufacturing 131

Smart Data Collective

APRIL 5, 2019

Social media is a critical piece of the marketing puzzle for every brand today, regardless of the industry you’re in. Having a social media strategy also allows you to put yourself level ground with your competitors. million in Series B in 2010, and was quickly acquired by Twitter for $40 million in 2011.

Big Data 101

Big Data Interactive Data-driven Machine Learning 101

Smart Data Collective

APRIL 13, 2021

Stolen data can be sold on the black market or used for extortion like in the case of ransomware. Based on figures from Statista , the volume of data breaches increased from 2005 to 2008, then dropped in 2009 and rose again in 2010 until it dropped again in 2011. In summary.

Testing 131

Testing Behavioral Analytics Data-driven Big Data 131

CIO Business Intelligence

OCTOBER 10, 2022

Jeff Boyd and Glenn Fogel, Priceline: Boyd and Fogel reinvented travel reservations by charging lower commission fees on reservations, but focused on smaller niche markets (inns, B&Bs, and apartments), eventually spawning Booking.com. He says his goal is to build strategies around a realistic vision of the future.

Modeling 145

Modeling Digital Transformation Software Manufacturing 145

CIO Business Intelligence

JULY 3, 2023

They are increasingly included in board-level discussions on cybersecurity and tech investments for organizational initiatives and are influencing decisions related to planning, strategy, implementation, and operations. So, from strategy to execution, CIOs must be involved in all facets of the organization.

IT 115

IT Digital Transformation Strategy Technology 115

Cloudera

AUGUST 9, 2022

Data is integral for both long-term strategy and day-to-day, or even minute-to-minute operation. To do that, we need to build standards for CDP implementation that account for failure, mitigate it, and are validated by market adoption. . The first, ISO 27031:2011, helps describe the process and procedures involved in incident response.

Data Lake 78

Data Lake Data Warehouse Data-driven IoT 78

Sisense

NOVEMBER 26, 2019

To be sure, data analysts will always be a core part of any company’s data strategy, but frontline business users need to be empowered with tools that allow them to perform ad hoc analyses and make smarter decisions based on their unique needs, regardless of technical skill. Every company is becoming a data company.

Digital Transformation 93

Digital Transformation Data-driven ROI Software 93

CIO Business Intelligence

MARCH 1, 2023

Our focus is to grow that business, both in terms of gaining market share, as well as expanding our profits and margins. We will continue the customer-centric strategy that we put in place when I took over the business nearly a year ago. Our executive chairman, Brad Jacobs, hired me back when he founded the company in 2011.

ROI 52

ROI Machine Learning Sales Technology 52

Alation

FEBRUARY 20, 2020

Analyst Michelle Goetz, a well known advisor to enterprise architects, chief data officers, and business analysts, has been tracking this market for some time. She’s seen the evolution of the self-service analytics market from decision systems to business intelligence to data visualization to data science and automated intelligence.

Machine Learning 52

Machine Learning Marketing Reporting Data-driven 52

BizAcuity

MAY 10, 2022

The cloud market is well on track to reach the expected $495 billion dollar mark by the end of 2022. Companies planning to scale their business in the next few years without a definite cloud strategy might want to reconsider. The following timeline shows how the young cloud market blew almost as soon as it hit the markets.

Data-driven 52

Data-driven IoT Unstructured Data Data Lake 52

Hurwitz & Associates

APRIL 19, 2018

While it is impossible in a blog to explain all the nuances of Atos’s approach to the market, I want to provide some of my observations about this intriguing company. It is clear that the large enterprise is the target for Atos’s go to market. Partnerships are at the core of Atos’s business strategy. Focus on the enterprise.

IT 40

IT Consulting IoT Strategy 40

IBM Big Data Hub

NOVEMBER 13, 2023

In 2011, NVMe storage technology was introduced as an alternative to SATA and Serial Attached SCSI (SAS) protocols, which had been the industry standard for several years. 2 is the lowest-grade type of SSD on the market. 2 SSDs provide the fastest data transfer speeds on the market, by far. Additionally, SATA M.2 Speed: NVMe M.2

Internet of Things 72

Internet of Things Enterprise Technology Marketing 72

IBM Big Data Hub

NOVEMBER 20, 2023

Before SSDs were invented, HDDs and floppy drives were the most widely used storage drives on the market. It was introduced in 2011 as an alternative to the SATA and Serial Attached SCSI (SAS) protocols that were the industry standard at the time, and it conveys better throughput than its predecessors. What is an SSD? What is NVMe?

Internet of Things 64

Internet of Things Enterprise Technology IoT 64

Jen Stirrup

OCTOBER 21, 2019

What happens if diversity is reduced to marketing, and the inclusion piece is forgotten? I am mentoring and leading them, while delivering the project, setting a vision, generating and implementing data strategies, and slowly helping to mould the culture to be more data-driven as well as insight-driven.

Data-driven 49

Data-driven Marketing Testing Insurance 49

AWS Big Data

APRIL 5, 2023

Showpad aligns sales and marketing teams around impactful content and powerful training, helping sellers engage with buyers and generate the insights needed to continuously improve conversion rates. It launched the first set of dashboards in April 2022, followed by customer success and marketing dashboards in July 2022.

Dashboards 52

Dashboards Reporting Cost-Benefit Visualization 52

Domino Data Lab

MARCH 3, 2019

After a data science conference, our marketing group wanted to follow-up by surveying 300 attendees from industry. That represents a significant shift in strategy and cloud providers stand to benefit. Check the end of this article for key guidance synthesized from the practices of the leaders in the field.

Data Science 49

Data Science Deep Learning Machine Learning Modeling 49

O'Reilly on Data

APRIL 23, 2024

Not to be confused with the ordinary sense of rent as a charge for temporary use of property, economic rents are the income above a competitive market rate that is collected because of asymmetries in ownership, information, or power. Attention is all you need What is the source of big tech market power? The market was maturing.

Advertising 338

Advertising Cost-Benefit Marketing Risk 338

Occam's Razor

SEPTEMBER 24, 2012

This audience is immensely attractive to Brands and Marketers around the world. Completely ignore the question of whether Facebook works (for many, many, many companies it is a very effective marketing channel). Based on results of value identified for Facebook, optimize their advertising mix strategy for future product launches.

Advertising 165

Advertising Metrics ROI Marketing 165

CIO Business Intelligence

APRIL 9, 2025

In Prioritizing AI investments: Balancing short-term gains with long-term vision , I addressed the foundational role of data trust in crafting a viable AI investment strategy. GenAI technologies are advancing time-to-market through insights by automating traditionally manual processes in the research workflow.

Enterprise 102

Enterprise Analytics Experimentation Statistics 102

Occam's Razor

APRIL 25, 2011

and meet many many many executives and hear about their digital marketing strategies, challenges and outcomes. But maybe the issue is that you (and the Marketers and Leaders. Not spending 15% of your Marketing budget, every month, on experimenting with new techniques / channels / ideas. We hate change. Super lame!

Marketing 127

Marketing Metrics Measurement Testing 127

Occam's Razor

OCTOBER 21, 2013

In late 2011, Google announced an effort to make search behavior more secure. This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail. Pick a part of the site to unleash the awesomely awesome SEO strategy.

Optimization 156

Optimization Reporting Metrics Experimentation 156

Occam's Razor

SEPTEMBER 13, 2016

The post is also sourced from a recent edition of my newsletter, The Marketing – Analytics Intersect. I've added new insights, recommendations, and two bonus lessons on how to do surveys better and a direct challenge to your company's current analytics strategy. Today's post comes from a source of deep pain.

Modeling 128

Modeling Reporting Strategy Consulting 128

Occam's Razor

JUNE 4, 2012

These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course. One of the biggest mistakes perpetuated by siloed execution of SEO and PPC strategies is that the groups that own each piece rarely learn from the other party's work. Criminal behavior.

Reporting 128

Reporting Analytics Metrics Advertising 128

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. There are too many better choices in the market.

Metrics 90

Metrics B2B Analytics Measurement 90

Occam's Razor

JUNE 4, 2018

Speaking of the Four Seasons, consider how sad their nudging strategy is vs. the one that booking.com has on display: All the data you need for this nudge… You already have. That’s what makes the Four Seasons strategy, and that of most sites, so heartbreaking. ModCloth has a whole lot of social proof strategies. Double loss.

Strategy 125

Strategy Cost-Benefit Testing Sales 125

Sisense

MAY 4, 2020

Nearly every product on the market will be forced down one of two paths, becoming either ‘smart’ (i.e., As long ago as 2011, the McKinsey Global Institute estimated that retailers using data analytics at scale could increase their operating margins by more than 60 percent. analytics- and data-driven) or obsolete. ”.

Big Data 78

Big Data Data-driven Snapshot Unstructured Data 78

Domino Data Lab

JULY 9, 2019

I want data scientists that I can drop in a room with somebody from product or marketing or somebody who does not speak calculus, and that speaks to a lot of the things that Pete said. Again, the person from marketing or product does not come to you and say, “Please minimize this hinge loss with a polynomial kernel.”

Data Science 112

Data Science Machine Learning Advertising Modeling 112