Mark Raskino

AUGUST 30, 2017

The President of Iceland Olafur Ragnar Grimsson explained this phenomenon to me when I had the privilege to interview him in 2011 (Gartner Report: G00212784 ). “So He was talking about something we call the ‘compound uncertainty’ that must be navigated when we want to test and introduce a real breakthrough digital business idea.

Testing 53

Testing Experimentation Uncertainty Risk 53

Smart Data Collective

FEBRUARY 14, 2023

AI Helps with the Rollout of Impressive New Browser-Based Solutions Mobile apps represent a huge market valued at over $200 billion in 2022 and are expected to top $400 billion by 2028. Since launching in 2011, Snapchat has primarily been a mobile app that works best with high-end smartphones.

Risk 136

Risk Technology Optimization Machine Learning 136

IBM Big Data Hub

MARCH 25, 2022

We founded MemSQL (the original name of SingleStore) in 2011. Nikita Shamgunov (Co-Founder of SingleStore) and I were seeing the signals in the market. For example, their applications ingest market data, ticker traffic, internal data, and other proprietary data streams to support banking needs.

Data-driven 69

Data-driven Data Warehouse Data Processing Marketing 69

Occam's Razor

FEBRUARY 22, 2010

Feel better? : ) When should you start doing paid search advertising for tours to Italy for 2011? In all three cases, you can compare your performance to specific vertical markets (for example, retail, apparel, software, and so on), which is much more meaningful. If steps 1 and 2 pass the sniff test, use the data.

Metrics 124

Metrics Advertising Reporting Data Collection 124

BizAcuity

MAY 10, 2022

The cloud market is well on track to reach the expected $495 billion dollar mark by the end of 2022. The following timeline shows how the young cloud market blew almost as soon as it hit the markets. 2006: Amazon spearheads the cloud initiative, drops EC2 and S3 into the market. The evolution of Cloud Computing.

Data-driven 52

Data-driven IoT Unstructured Data Data Lake 52

AWS Big Data

APRIL 5, 2023

Showpad aligns sales and marketing teams around impactful content and powerful training, helping sellers engage with buyers and generate the insights needed to continuously improve conversion rates. It launched the first set of dashboards in April 2022, followed by customer success and marketing dashboards in July 2022.

Dashboards 52

Dashboards Reporting Cost-Benefit Visualization 52

Jen Stirrup

OCTOBER 21, 2019

What happens if diversity is reduced to marketing, and the inclusion piece is forgotten? What happens if a diversity issues bumps up against a marketing issue, for example? In reality, however, hyper-formalisation’ can lead to disadvantage (Noon, Healy & Forson 2011) as the rules become so rigid, that nobody can pass them.

Data-driven 49

Data-driven Marketing Testing Insurance 49

Edwin Chen

AUGUST 14, 2014

How can we understand causal lifts in the absence of an A/B test? One day, Brad 1 happens to receive the last batch of Soylent from a marketer on the street, while Brad 2 does not, and so only Brad 1 begins to incorporate Soylent into his diet. Assume that it's impossible to run an A/B test now that the feature has been launched.)

Modeling 75

Modeling Measurement Sales Testing 75

The Unofficial Google Data Science Blog

MAY 31, 2016

Similarly, we could test the effectiveness of a search ad compared to showing only organic search results. Such regions are often referred to as Generalized Market Areas (GMAs) or simply geos. Structure of a geo experiment A typical geo experiment consists of two distinct time periods: pretest and test.

Advertising 43

Advertising Testing Sales Statistics 43

Domino Data Lab

MARCH 3, 2019

After a data science conference, our marketing group wanted to follow-up by surveying 300 attendees from industry. I’m here mostly to provide McLuhan quotes and test the patience of our copy editors with hella Californian colloquialisms. Surveying ABC adoption in enterprise. When life gives you lemons, make limoncello.” Or something.

Data Science 49

Data Science Deep Learning Machine Learning Modeling 49

Occam's Razor

SEPTEMBER 24, 2012

This audience is immensely attractive to Brands and Marketers around the world. Completely ignore the question of whether Facebook works (for many, many, many companies it is a very effective marketing channel). It is always so cool to run marketing campaigns in large homogenous markets (like Europe, Asia, or large chunks of the US).

Advertising 165

Advertising Metrics ROI Marketing 165

Occam's Razor

APRIL 25, 2011

and meet many many many executives and hear about their digital marketing strategies, challenges and outcomes. But maybe the issue is that you (and the Marketers and Leaders. Not spending 15% of your Marketing budget, every month, on experimenting with new techniques / channels / ideas. This post is to solve that problem.

Marketing 127

Marketing Metrics Measurement Testing 127

CIO Business Intelligence

APRIL 9, 2025

2011 Turing Award winner Judea Pearls landmark work The Book of Why (2020) explains it well when he states that correlation is not causation and you are smarter than your data. GenAI technologies are advancing time-to-market through insights by automating traditionally manual processes in the research workflow.

Enterprise 102

Enterprise Analytics Experimentation Machine Learning 102

Occam's Razor

OCTOBER 21, 2013

In late 2011, Google announced an effort to make search behavior more secure. This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. If you want to stress test this,… go back to your 2011 (pre- not provided ) data for paid and organic and see what you can find.

Optimization 156

Optimization Reporting Metrics Experimentation 156

CIO Business Intelligence

MARCH 10, 2022

Fujitsu remains very much interested in the mainframe market, with a new model still on its roadmap for 2024, and a move under way to “shift its mainframes and UNIX servers to the cloud, gradually enhancing its existing business systems to optimize the experience for its end-users.” years after its launch in June 2006.

Sales 130

Sales Testing Experimentation Data Processing 130

Occam's Razor

SEPTEMBER 13, 2016

The post is also sourced from a recent edition of my newsletter, The Marketing – Analytics Intersect. If you are curious, here is a April 2011 post: The Difference Between Web Reporting And Web Analysis. If these 50 pass the sniff test, send the survey. Today's post comes from a source of deep pain. Take 10 mins each.

Modeling 128

Modeling Reporting Strategy Consulting 128

Occam's Razor

JUNE 4, 2018

Checkout the Kimbao Sauvignon Blanc you can see sales and would buy it again rates since 2011. Such is the case with A/B testing. Naked Wines has a lovely widget next to each of their wines that shows the would buy again rate…. And, they show you historical sales and would buy it again rates. At 91%, the rate is highest this year.

Strategy 125

Strategy Cost-Benefit Testing Sales 125

Domino Data Lab

JULY 9, 2019

A “data scientist” might build a multistage processing pipeline in Python, design a hypothesis test, perform a regression analysis over data samples with R, design and implement an algorithm in Hadoop, or communicate the results of our analyses to other members of the organization in a clear and concise fashion.

Data Science 112

Data Science Machine Learning Advertising Modeling 112

Jen Stirrup

MARCH 8, 2019

I have loved Evernote since 2011 and it is a great way of storing notes which I want to read later. HubSpot is great at marketing, and I use it with Power BI. I use it for my website, and mainly for marketing and sales tracking. I am still test-driving both systems, but it is easy to automate both systems.

Sales 49

Sales Testing Marketing IT 49

datapine

AUGUST 29, 2022

This process often comes with challenges related to scalability, consistency, reliability, efficiency, and maintainability, not to mention dealing with the number of software and technologies available in the market. Product/market fit is THE most important factor to get right. is one of the greatest on the market.

Big Data 263

Big Data Data Analytics Analytics Data mining 263

CIO Business Intelligence

APRIL 18, 2025

In April 2011, the passenger system promotion department (PSPD), initially consisting of 10 people, was established under the Route Management Headquarters, where Hitoshi Sugihara, now the head of JALs digital CX planning department, was a member and an instrumental part of the Sakura Project. This is when the Sakura Project began.

Digital Transformation 64

Digital Transformation Data Processing IT Marketing 64

CIO Business Intelligence

FEBRUARY 27, 2025

The pace of that change has accelerated exponentially, in large part because of external factors: The market changes 2008-2009 was tough for financial services. He said, Because you run a successful market and youre going to help us reinvent banking and tell us what not to do. I thought that was interesting. Successes, those were easy.

IT 105

IT Technology Marketing Risk 105