Jedox

JUNE 24, 2021

The description of the sales funnel is often used: individual stages of the sales process enable the measurement of key figures from the first contact to the conclusion with a signed contract or product purchased. Being able to flexibly evaluate, analyze, plan and report is indispensable. The evolution of marketing data.

Sales 98

Sales Marketing Optimization Metrics 98

O'Reilly on Data

APRIL 23, 2024

From 2000 to 2011, the percentage of US adults using the internet had grown from about 60% to nearly 80%. Starting around 2011, advertising, which once framed the organic results and was clearly differentiated from them by color, gradually became more dominant, and the signaling that it was advertising became more subtle.

Advertising 276

Advertising Cost-Benefit Marketing Risk 276

Occam's Razor

JUNE 4, 2012

Every Analysis Ninja knows that standard reports are lame. Custom reports on the other hand are, well, hand crafted by you for a specific purpose with a set of guiding principles (" Acquisition, Behavior, Outcomes! ") that ensure that they don't so much deliver data as much as deliver insights.

Reporting 128

Reporting Analytics Metrics Advertising 128

datapine

APRIL 15, 2020

It’s necessary to say that these processes are recurrent and require continuous evolution of reports, online data visualization , dashboards, and new functionalities to adapt current processes and develop new ones. The term “agile” was originally conceived in 2011 as a software development methodology.

Business Intelligence 276

Business Intelligence Analytics Testing Dashboards 276

CIO Business Intelligence

OCTOBER 10, 2022

Bass further expanded the concept to include ways for measuring the success of transformational leadership. Gartner reports that 40% of CIOs are leaders of digital transformation in their organization, while 34% say they’re responsible for innovation. The concept of transformational leadership started with James V.

Modeling 145

Modeling Digital Transformation Software Manufacturing 145

Peter James Thomas

AUGUST 12, 2018

This piece was prompted by both Olaf’s question and a recent article by my friend Neil Raden on his Silicon Angle blog, Performance management: Can you really manage what you measure? It is hard to account for such tweaking in measurement systems. Some relate to inherent issues with what is being measured. million and £0.5

Metrics 49

Metrics Statistics Data Quality Measurement 49

Occam's Razor

JUNE 28, 2011

Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Perhaps your client did not provide you with the all important Web Analytics Measurement Model. You: The person responsible for "providing data" / "analyzing metrics" / "reporting." That was success?

Metrics 127

Metrics Measurement Key Performance Indicator Reporting 127

Occam's Razor

OCTOBER 21, 2013

In late 2011, Google announced an effort to make search behavior more secure. The Multi-Channel Funnels folder in Google Analytics contains the Top Conversion Paths report. At the highest level, across visits by focusing on unique people, the report shows the role search plays in driving conversions. See Page Value there?

Optimization 156

Optimization Reporting Metrics Experimentation 156

Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Why is it so hard to measure the value of Facebook? How can we do better? That is ok.

Advertising 165

Advertising ROI Metrics Marketing 165

Domino Data Lab

AUGUST 6, 2021

It was first defined by the US Federal Reserve and Office of the Comptroller of the Currency ( SR 11-7 ) in April 2011. The guidance warns: “Model risk can lead to financial loss, poor business and strategic decision making, or damage to a bank’s reputation.”.

Risk Management 64

Risk Management Risk Modeling Enterprise 64

Rita Sallam

AUGUST 28, 2022

For the vendors that participate in the Bake-Off, it is in equal measure fun and extremely stressful. At a global level the number of people without reliable access to electricity spiked in 2011. Several of the KPIs measured around promoting inclusive and sustainable economic growth and employment for all are highly correlated.

Analytics 52

Analytics Data Analytics Cost-Benefit Measurement 52

Occam's Razor

APRIL 8, 2013

We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. First, you figure out what you want to improve; then you create an experiment; then you run the experiment; then you measure the results and decide what to do.

Metrics 157

Metrics KPI Analytics Key Performance Indicator 157

Occam's Razor

APRIL 25, 2011

" I'd postulated this rule in 2005, it is even more true in 2011. Doing anything on the web without a Web Analytics Measurement Model. Bring a structured approach to your measurement strategy, bring some process, let a Web Analytics Measurement Model be the foundation of your program. The 10/90 rule.

Marketing 127

Marketing Metrics Measurement Testing 127

Occam's Razor

JANUARY 20, 2010

How do you measure success of a online webinar? How do you measure SEO performance on a page level? Every measurement question should start by taking one step back and thinking of goals. Now it is not hard to figure out how to measure performance! Your KPI questions per attendee was off the chart! Back to our story.

Metrics 90

Metrics B2B Analytics KPI 90

The Unofficial Google Data Science Blog

MAY 31, 2016

It is important that we can measure the effect of these offline conversions as well. Panel studies make it possible to measure user behavior along with the exposure to ads and other online elements. Let's take a look at larger groups of individuals whose aggregate behavior we can measure. days or weeks).

Advertising 42

Advertising Testing Sales Statistics 42

The Unofficial Google Data Science Blog

APRIL 17, 2017

First, the system may not be understood, and even if it was understood it may be extremely difficult to measure the relationships that are assumed to govern its behavior. In the first plot, the raw weekly actuals (in red) are adjusted for a level change in September 2011 and an anomalous spike near October 2012. 2014): 276. [7]

Forecasting 83

Forecasting Modeling Statistics Uncertainty 83

Domino Data Lab

APRIL 3, 2019

Not that I’m implying anything about current economic conditions vis-a-vis the timing of this report… #justsayin. Network security mushrooms with VPNs, IDS , gateways, various bump-in-the-wire solutions, SIMS tying all the anti-intrusion measures within the perimeter together, and so on. faster than overall IT spending. credit cards).

Data Governance 84

Data Governance Machine Learning Metadata Data Science 84

CIO Business Intelligence

NOVEMBER 7, 2022

Panorama Consulting Solutions, which regularly surveys businesses on the outcomes of their ERP projects, shows in its 2022 report that 81% of projects met ROI expectations a year or more after go-live. But in early November Asali said the new ERP system had started to deliver better and faster measurement of productivity and KPIs.

Manufacturing 128

Manufacturing Cost-Benefit Sales Consulting 128

datapine

AUGUST 29, 2022

He founded the project Apache Storm in 2011, which turned to be “one of the world’s most popular stream processors and has been adopted by many of the world’s largest companies, including Yahoo!, Microsoft, Alibaba, Taobao, WebMD, Spotify, Yelp” according to Marz himself. The author also introduces the concept of “analytics 3.0”

Big Data 263

Big Data Data Analytics Analytics Data mining 263

AWS Big Data

APRIL 5, 2023

The company decided to use AWS to unify its business intelligence (BI) and reporting strategy for both internal organization-wide use cases and in-product embedded analytics targeted at its customers. Showpad’s legacy solution was fragmented and expensive, with different tools providing conflicting insights and lengthening time to insight.

Dashboards 52

Dashboards Reporting Cost-Benefit Visualization 52

Occam's Razor

NOVEMBER 2, 2015

In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. For the rest of this post, I'm going to use the first three to capture the essence of social engagement and brand impact, and one to measure impact on the business. It covers, content, marketing and measurement.

B2B 167

B2B Metrics Recreation/Entertainment Testing 167

The Unofficial Google Data Science Blog

OCTOBER 12, 2017

Selection bias played a notable role in the discussion of the avian influenza outbreak of 2011 during which the reported case fatality rate was as high as 80% [2]. But this does not mean that the slice will continue to exhibit an extreme value on this measurement in the future. What is to be done?

Experimentation 61

Experimentation Testing Statistics Metrics 61

Edwin Chen

JANUARY 7, 2013

— Sohaib Athar (@ReallyVirtual) May 1, 2011. For example, we often run experiments to measure ad relevance and search quality, we use it to gather data to train and evaluate our machine learning models, and in this section we’ll describe how we use it to boost our understanding of popular search queries.

Statistics 73

Statistics Machine Learning Advertising Metadata 73

O'Reilly on Data

MAY 11, 2020

YouTube’s algorithm was measuring what kept viewers there the longest, not what they wanted to see, and feeding them more of the same. Model Cards for Model Reporting by Mitchell et al. Like sugar and fat, conspiracy videos proved to be addictive, regardless of the viewer’s position on any given cause. And the cycle goes on.

Modeling 192

Modeling Advertising Recreation/Entertainment Metrics 192