2011, Measurement and Scorecard - Data Leaders Brief

Fact-based Decision-making

Peter James Thomas

AUGUST 12, 2018

This piece was prompted by both Olaf’s question and a recent article by my friend Neil Raden on his Silicon Angle blog, Performance management: Can you really manage what you measure? It is hard to account for such tweaking in measurement systems. Some relate to inherent issues with what is being measured.

Metrics

Metrics Statistics Data Quality Measurement

Google Analytics Custom Reports: Paid Search Campaigns Analysis

Occam's Razor

JUNE 4, 2012

You get immense focus in the scorecard (summary) using just the Acquisition (Visits, Unique Visitors), Behavior (Bounce Rate, Pageviews – proxy for content consumption) and Outcome (Transactions, Average Value, Revenue) metrics and Key Performance Indicators. Paid Search Analytics: Measuring Value of "Upper Funnel" Keywords.

Reporting

Reporting Analytics Metrics Advertising

Data Leaders Brief

Fact-based Decision-making

Google Analytics Custom Reports: Paid Search Campaigns Analysis

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