DataRobot Blog

MAY 26, 2022

When the FRB’s guidance was first introduced in 2011, modelers often employed traditional regression -based models for their business needs. In the model-fitting procedure, the modeler is then able to measure the impact of each factor against the outcome.

Risk 52

Risk Modeling Metrics Business Objectives 52

Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Why is it so hard to measure the value of Facebook? How can we do better? That is ok.

Advertising 165

Advertising ROI Metrics Marketing 165

Occam's Razor

APRIL 8, 2013

First, you figure out what you want to improve; then you create an experiment; then you run the experiment; then you measure the results and decide what to do. For each of them, write down the KPI you're measuring, and what that KPI should be for you to consider your efforts a success. Measure and decide what to do.

Metrics 157

Metrics KPI Analytics Key Performance Indicator 157

The Unofficial Google Data Science Blog

MAY 31, 2016

It is important that we can measure the effect of these offline conversions as well. Panel studies make it possible to measure user behavior along with the exposure to ads and other online elements. Let's take a look at larger groups of individuals whose aggregate behavior we can measure. days or weeks).

Advertising 42

Advertising Testing Sales Statistics 42

The Unofficial Google Data Science Blog

APRIL 17, 2017

First, the system may not be understood, and even if it was understood it may be extremely difficult to measure the relationships that are assumed to govern its behavior. In the first plot, the raw weekly actuals (in red) are adjusted for a level change in September 2011 and an anomalous spike near October 2012.

Forecasting 83

Forecasting Modeling Statistics Uncertainty 83

datapine

AUGUST 29, 2022

He founded the project Apache Storm in 2011, which turned to be “one of the world’s most popular stream processors and has been adopted by many of the world’s largest companies, including Yahoo!, Microsoft, Alibaba, Taobao, WebMD, Spotify, Yelp” according to Marz himself.

Big Data 263

Big Data Data Analytics Analytics Data mining 263

Domino Data Lab

SEPTEMBER 25, 2019

We see it when working with log data, financial data, transactional data, and when measuring anything in a real engineering system. A big part of statistics, particularly for financial and econometric data, is analyzing time series, data that are autocorrelated over time. Time series data is commonly encountered. > attGarch.

Forecasting 87

Forecasting Modeling Statistics Optimization 87

The Unofficial Google Data Science Blog

OCTOBER 12, 2017

1]" Statistics, as a discipline, was largely developed in a small data world. More people than ever are using statistical analysis packages and dashboards, explicitly or more often implicitly, to develop and test hypotheses. This question is statistical or methodological in nature. Know what matters.

Experimentation 61

Experimentation Testing Statistics Metrics 61

Edwin Chen

JANUARY 7, 2013

— Sohaib Athar (@ReallyVirtual) May 1, 2011. Behind the scenes: we run a Storm topology that tracks statistics on search queries. — Janis Krums (@jkrums) January 15, 2009. When Osama bin Laden was killed. Helicopter hovering above Abbottabad at 1AM (is a rare event). Boy, I’m full of women!

Statistics 73

Statistics Machine Learning Advertising Metadata 73