The Unofficial Google Data Science Blog

OCTOBER 7, 2015

by HENNING HOHNHOLD, DEIRDRE O'BRIEN, and DIANE TANG In this post we discuss the challenges in measuring and modeling the long-term effect of ads on user behavior. A/B testing is used widely in information technology companies to guide product development and improvements.

Modeling 63

Modeling Experimentation Knowledge Discovery KDD 63

CIO Business Intelligence

NOVEMBER 7, 2022

However, the measure of success has been historically at odds with the number of projects said to be overrunning or underperforming, as Panorama has noted that organizations have lowered their standards of success. The two began working together on a transition away from Lidl’s creaky in-house inventory system since 2011.

Manufacturing 128

Manufacturing Cost-Benefit Sales Consulting 128

Domino Data Lab

SEPTEMBER 25, 2019

We see it when working with log data, financial data, transactional data, and when measuring anything in a real engineering system. For an illustration, we will make use of the World Bank API to download gross domestic product (GDP) for a number of countries from 1960 through 2011. Time series data is commonly encountered.

Forecasting 87

Forecasting Modeling Statistics Optimization 87

Edwin Chen

AUGUST 14, 2014

In an ideal world, we'd be able to run experiments – the gold standard for measuring causality – whenever we wish. How can we understand causal lifts in the absence of an A/B test? We measure Soylent's effect as the difference between each twin pair. In the real world, however, we can't. Propensity Modeling. a negative effect).

Modeling 75

Modeling Measurement Sales Testing 75

DataRobot Blog

MAY 26, 2022

When the FRB’s guidance was first introduced in 2011, modelers often employed traditional regression -based models for their business needs. This may be accomplished through a wide variety of tests, to develop a deeper introspection into how the model behaves.

Risk 52

Risk Modeling Metrics Business Objectives 52

Domino Data Lab

AUGUST 6, 2021

It was first defined by the US Federal Reserve and Office of the Comptroller of the Currency ( SR 11-7 ) in April 2011. Outputs for a new problem might not be consistent with the model’s original intent for a different problem without careful research and testing. The genesis of Model Risk Management was in the banking industry.

Risk Management 64

Risk Management Risk Modeling Enterprise 64

The Unofficial Google Data Science Blog

MAY 31, 2016

Similarly, we could test the effectiveness of a search ad compared to showing only organic search results. It is important that we can measure the effect of these offline conversions as well. Panel studies make it possible to measure user behavior along with the exposure to ads and other online elements. days or weeks).

Advertising 43

Advertising Testing Sales Statistics 43

AWS Big Data

APRIL 5, 2023

However, with 70 dashboards with over 1,000 visuals with varying levels of complexities, including proprietary logic unique to certain tools, and data from over 1,000 tables ingesting data from over 20 data sources, the team decided to take a measured approach to the migration.

Dashboards 52

Dashboards Reporting Cost-Benefit Visualization 52

Domino Data Lab

APRIL 3, 2019

Network security mushrooms with VPNs, IDS , gateways, various bump-in-the-wire solutions, SIMS tying all the anti-intrusion measures within the perimeter together, and so on. Fun fact: in 2011 Google bought remnants of what had previously been Motorola. credit cards). Data is on the move. Does machine learning change priorities?

Machine Learning 84

Machine Learning Data Governance Metadata Data Science 84

Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Why is it so hard to measure the value of Facebook? How can we do better?

Advertising 165

Advertising Metrics ROI Marketing 165

The Unofficial Google Data Science Blog

JULY 18, 2023

E ven after we account for disagreement, human ratings may not measure exactly what we want to measure. Researchers and practitioners have been using human-labeled data for many years, trying to understand all sorts of abstract concepts that we could not measure otherwise. That’s the focus of this blog post.

Measurement 52

Measurement Metrics Uncertainty Slice and Dice 52

Occam's Razor

APRIL 25, 2011

" I'd postulated this rule in 2005, it is even more true in 2011. Doing anything on the web without a Web Analytics Measurement Model. Bring a structured approach to your measurement strategy, bring some process, let a Web Analytics Measurement Model be the foundation of your program. The 10/90 rule.

Marketing 127

Marketing Metrics Measurement Testing 127

Occam's Razor

OCTOBER 21, 2013

In late 2011, Google announced an effort to make search behavior more secure. If you want to stress test this,… go back to your 2011 (pre- not provided ) data for paid and organic and see what you can find. Measure the impact (remember you can measure at a Search Engine and Organic/Paid level).

Optimization 156

Optimization Reporting Metrics Experimentation 156

The Unofficial Google Data Science Blog

OCTOBER 12, 2017

Yet when we use these tools to explore data and look for anomalies or interesting features, we are implicitly formulating and testing hypotheses after we have observed the outcomes. We must correct for multiple hypothesis tests. In addition to the issues above, does the conclusion pass the smell test?

Experimentation 62

Experimentation Testing Statistics Metrics 62

datapine

AUGUST 29, 2022

He founded the project Apache Storm in 2011, which turned to be “one of the world’s most popular stream processors and has been adopted by many of the world’s largest companies, including Yahoo!, Microsoft, Alibaba, Taobao, WebMD, Spotify, Yelp” according to Marz himself. is one of the greatest on the market.

Big Data 263

Big Data Data Analytics Analytics Data mining 263

CIO Business Intelligence

APRIL 18, 2025

In April 2011, the passenger system promotion department (PSPD), initially consisting of 10 people, was established under the Route Management Headquarters, where Hitoshi Sugihara, now the head of JALs digital CX planning department, was a member and an instrumental part of the Sakura Project. This is when the Sakura Project began.

Digital Transformation 65

Digital Transformation Data Processing IT Marketing 65