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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. That metric is tied to a KPI.

Metrics 157
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents. Metrics are a problem.

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Your Web Metrics: Super Lame or Super Awesome?

Occam's Razor

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Since crappy sounds bad, let's just say you are reporting super lame metrics.

Metrics 127
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Rising Tide Rents and Robber Baron Rents

O'Reilly on Data

From 2000 to 2011, the percentage of US adults using the internet had grown from about 60% to nearly 80%. Starting around 2011, advertising, which once framed the organic results and was clearly differentiated from them by color, gradually became more dominant, and the signaling that it was advertising became more subtle.

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The HP-Autonomy lawsuit: Timeline of an M&A disaster

CIO Business Intelligence

It went on an acquisition spree in the early 2000s, driving up its revenue, before being swallowed itself by Hewlett-Packard in 2011, in a deal that valued it at over $10 billion. May 2011: Autonomy sneaks in one last acquisition, of online backup service Iron Mountain Digital, for $380 million. 19, 2011, and Nov.

Software 105
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Dear Avinash: Search / SEO Metrics & Analytics Questions + Answers

Occam's Razor

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Of course look at our favorite metric bounce rate by keyword (that tells you if you can get people to give you one solitary click , the most primitive measure of SEO success). Now go plan for 2011. Back to our story.

Metrics 90
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Running Code and Failing Models

DataRobot

Their code attempted to create a validation test set based on a prediction point of November 1, 2011. The code below might at first look like it separates data before and after November 1, 2011, but there’s a subtle mistake that includes future dates. and Google benchmarks for this model use the accuracy metric. The fast.ai