Remove 2011 Remove Metrics Remove Testing
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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. That metric is tied to a KPI.

Metrics 157
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. It is possible to get good test and control groups (type of population, existing brand awareness, market penetration, competitive structures) for our experiments. Metrics are a problem.

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Accomplish Agile Business Intelligence & Analytics For Your Business

datapine

Your Chance: Want to test an agile business intelligence solution? The term “agile” was originally conceived in 2011 as a software development methodology. Business intelligence is moving away from the traditional engineering model: analysis, design, construction, testing, and implementation. Finalize testing.

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Running Code and Failing Models

DataRobot

Their code attempted to create a validation test set based on a prediction point of November 1, 2011. The performance of the model is then analyzed on a test set, which is located after the prediction point. The following figure shows the Python code and how it led to data after November 2011. Do you see it?

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11 Digital Marketing “Crimes Against Humanity”

Occam's Razor

" I'd postulated this rule in 2005, it is even more true in 2011. Making lame metrics the measures of success: Impressions, Click-throughs, Page Views. Use metrics that matter: Loyalty, Recency , Net Profit, Conversation Rate, Message Amplification , Brand Evangelist Index , Customer Lifetime Value and so on and so forth.

Marketing 127
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How to Optimize Marketing and Sales Operations

Jedox

Typical metrics such as impressions, unique website visitors, raw and qualified leads, sales growth, sales target and target achievement, customer acquisition costs, customer churn rate, sales cycle length are among the ever-growing list of marketing metrics becoming commonly used. The evolution of marketing data.

Sales 98
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The Definitive Guide To (8) Competitive Intelligence Data Sources!

Occam's Razor

Feel better? : ) When should you start doing paid search advertising for tours to Italy for 2011? Check the definitions of various metrics. For example, if you see a metric called Cookies, find out exactly what that metric means before you use the data. If steps 1 and 2 pass the sniff test, use the data.

Metrics 124