2011 Reporting Scorecard 
Occam's Razor
JUNE 4, 2012
Every Analysis Ninja knows that standard reports are lame. Custom reports on the other hand are, well, hand crafted by you for a specific purpose with a set of guiding principles (" Acquisition, Behavior, Outcomes! ") that ensure that they don't so much deliver data as much as deliver insights.
Peter James Thomas
AUGUST 12, 2018
Of course the problem is then that Financial Reports (or indeed most Management Reports) are not set up to cope with plus or minus figures, so typically one of £12.4 Unless a reported figure, or output of a model, leads to action being taken, it is essentially useless. In the above example, the range extends plus £0.
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