The Unofficial Google Data Science Blog

JULY 11, 2017

SCOTT Time series data are everywhere, but time series modeling is a fairly specialized area within statistics and data science. They may contain parameters in the statistical sense, but often they simply contain strategically placed 0's and 1's indicating which bits of $alpha_t$ are relevant for a particular computation. by STEVEN L.

Forecasting 64

Forecasting Statistics Modeling Software 64

Occam's Razor

MAY 14, 2012

Step 4: In the middle of the resulting report you'll see a trend that looks like this: This shows the number of searches for your brand, relative to the total number of searches done on Google over time (for the geographic region and time period you've chosen). Step 3: Click Search. Amazon is an interesting example.

Measurement 129

Measurement Analytics Advertising Marketing 129

Jen Stirrup

OCTOBER 21, 2019

I’m normally reporting into Board level, or one level below, so my projects tend to have high visibility across the organization. In reality, however, hyper-formalisation’ can lead to disadvantage (Noon, Healy & Forson 2011) as the rules become so rigid, that nobody can pass them. The Diversity Management Perspective.

Data-driven 49

Data-driven Testing Marketing Insurance 49

Occam's Razor

FEBRUARY 22, 2010

Feel better? : ) When should you start doing paid search advertising for tours to Italy for 2011? For example, with Alexa , you can report on traffic statistics (such as rank and page views), upstream (where your traffic comes from) and downstream (where people go after visiting your site) statistics, and key-words driving traffic to a site.

Metrics 124

Metrics Advertising Reporting Software 124

Domino Data Lab

JULY 9, 2019

When I showed up I was reporting to the head of BI who reported to CTO who reported to CIO who reported to EVP of digital products who reported to CEO. At this point data is a function that reports directly to CEO. Nobody paid any attention to it whatsoever until 2011.

Data Science 112

Data Science Machine Learning Advertising Modeling 112

Domino Data Lab

MARCH 3, 2019

We had big surprises at several turns and have subsequently published a series of reports. Let’s look through some of the insights gained from those reports. Seriously, this entire article merely skims the surface of those reports. Mature practices reported 86%, and within financial services the numbers were somewhat higher.

Data Science 49

Data Science Deep Learning Machine Learning Modeling 49

The Unofficial Google Data Science Blog

APRIL 17, 2017

In the first plot, the raw weekly actuals (in red) are adjusted for a level change in September 2011 and an anomalous spike near October 2012. Prediction Intervals A statistical forecasting system should not lack uncertainty quantification. Journal of Official Statistics 6.1 Specifically, see "1.4 2] Cleveland, Robert B.,

Forecasting 83

Forecasting Modeling Statistics Uncertainty 83

The Unofficial Google Data Science Blog

MAY 31, 2016

Statistical power is traditionally given in terms of a probability function, but often a more intuitive way of describing power is by stating the expected precision of our estimates. This is a quantity that is easily interpretable and summarizes nicely the statistical power of the experiment.

Advertising 42

Advertising Testing Sales Statistics 42

Occam's Razor

JUNE 4, 2018

I mean developing and inserting a subtle collection of gentle nudges that can help increase the conversion rate by a statistically significant amount. Go to the Multi-Channel Funnels folder in Google analytics and look at two other yummy reports: Time Lag and Path Length. I don’t mean: BUY IT NOW OR ELSE! Sizing the Opportunity.

Strategy 125

Strategy Cost-Benefit Testing Sales 125

Domino Data Lab

JANUARY 6, 2019

Recently the World Economic Forum published “ The Future of Jobs Report 2018.” Sharply increasing importance of skills such as technology design and programming highlights the growing demand for various forms of technology competency identified by employers surveyed for this report. In particular, note “Exhibit 6:”. In a word, yes.

Data Science 56

Data Science Machine Learning Visualization Reporting 56

Occam's Razor

SEPTEMBER 24, 2012

I dare you to analyze which one of those things is happening more or less, or working better or worse, when you see 699 in your report. How can you magically report all of them together? Please see the Analytics custom report in the FB (Display) Ads section below. So keep things clean. I don't know. That is how!

Advertising 165

Advertising ROI Metrics Marketing 165

Occam's Razor

APRIL 8, 2013

We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. Remember that the raw number is not the only important part, we would also measure statistical significance. Online, offline or nonline.

Metrics 157

Metrics KPI Analytics Key Performance Indicator 157

datapine

AUGUST 29, 2022

He founded the project Apache Storm in 2011, which turned to be “one of the world’s most popular stream processors and has been adopted by many of the world’s largest companies, including Yahoo!, Microsoft, Alibaba, Taobao, WebMD, Spotify, Yelp” according to Marz himself. The author also introduces the concept of “analytics 3.0”

Big Data 263

Big Data Data Analytics Analytics Data mining 263

O'Reilly on Data

MAY 21, 2019

Consider deep learning, a specific form of machine learning that resurfaced in 2011/2012 due to record-setting models in speech and computer vision. For example, a recent DLA Piper survey provides an estimate of GDPR breaches that have been reported to regulators: more than 59,000 personal data breaches as of February, 2019.

Machine Learning 243

Machine Learning Technology Deep Learning Data Science 243

The Unofficial Google Data Science Blog

OCTOBER 12, 2017

1]" Statistics, as a discipline, was largely developed in a small data world. More people than ever are using statistical analysis packages and dashboards, explicitly or more often implicitly, to develop and test hypotheses. This question is statistical or methodological in nature. Know what matters.

Experimentation 61

Experimentation Testing Statistics Metrics 61

Edwin Chen

JANUARY 7, 2013

— Sohaib Athar (@ReallyVirtual) May 1, 2011. Behind the scenes: we run a Storm topology that tracks statistics on search queries. Our judges will even give us suggestions on how to improve our tasks; for example, when we run categorization tasks, they’ll often report helpful categories that we should add.

Statistics 73

Statistics Machine Learning Advertising Metadata 73