CIO Business Intelligence

MARCH 1, 2023

Ever since we started the company back in 2011, when I was CIO, we’ve been using data to improve our operations. Our executive chairman, Brad Jacobs, hired me back when he founded the company in 2011. Understand how to integrate your company’s capabilities with your customers’, and always look at technology with an ROI angle.

ROI 52

ROI Machine Learning Sales Technology 52

CIO Business Intelligence

NOVEMBER 7, 2022

Panorama Consulting Solutions, which regularly surveys businesses on the outcomes of their ERP projects, shows in its 2022 report that 81% of projects met ROI expectations a year or more after go-live. The two began working together on a transition away from Lidl’s creaky in-house inventory system since 2011. What happened?

Manufacturing 128

Manufacturing Cost-Benefit Sales Consulting 128

Sisense

JULY 1, 2021

Marketing technology tools (also referred to as MarTech tools) have multiplied from about 150 in 2011 to around 8,000 today, a 5,233% increase that sends a clear message: Marketers are embracing digital assistance and data/analytics. In a world of rapid technological change, digital tools for marketers are having a moment.

Marketing 52

Marketing Experimentation Marketing Analytics ROI 52

Alation

FEBRUARY 20, 2020

Thus, MLDCs are demonstrating ROI in many cases within four weeks. 7] Harvard Business Review, Category Creation Is the Ultimate Growth Strategy, Eddie Yoon, September 26, 2011. 1] The Forrester Wave : Machine Learning Data Catalogs, Q2 2018 and Dresner Advisory Services Data Catalog Study 2018. [2] Subscribe to Alation's Blog.

Machine Learning 52

Machine Learning Marketing Reporting Data-driven 52

Occam's Razor

NOVEMBER 2, 2015

In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. The brand and performance ROI to the company is clear and direct. Bonus: Facebook Advertising / Marketing: Best Metrics, ROI, Business Value. It is a good idea to separate value for a user from the value to the business.

B2B 167

B2B Metrics Recreation/Entertainment Testing 167

Domino Data Lab

MARCH 3, 2019

While image data has been the stalwart for deep learning use cases since the proverbial “ AlexNet moment ” in 2011-2012, and a renaissance in NLP over the past 2-3 years has accelerated emphasis on text use cases, we note that structured data is at the top of the list in enterprise. to overcome before they become competitive as well.

Data Science 49

Data Science Deep Learning Machine Learning Modeling 49

Domino Data Lab

JANUARY 6, 2019

more depth in the case studies), plus different styles of instruction (“ROI” gets discussed, a lot) are needed. Downey (2011). However, people who are already working in industry have other needs. Different formats for learning materials, different approaches to curriculum (e.g., Python Data Science Handbook. Jake Vanderplas (2016).

Data Science 56

Data Science Machine Learning Visualization Reporting 56

Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. So to imply the ROI in Step 4 is sub-optimal. Compute ROI: (cost of Facebook campaigns + salary of people running campaigns + agency creative costs) vs. profit from incremental product sales. It is a lovely emotional video (really was!).

Advertising 165

Advertising Metrics ROI Marketing 165

CIO Business Intelligence

APRIL 9, 2025

2011 Turing Award winner Judea Pearls landmark work The Book of Why (2020) explains it well when he states that correlation is not causation and you are smarter than your data. Deloitte research indicates that focusing on a small number of high impact use cases in proven areas can significantly accelerate ROI with AI implementations.

Enterprise 102

Enterprise Analytics Experimentation Statistics 102

Occam's Razor

JUNE 4, 2012

Second, since October 2011 searches made by users who are logged into their Google account you are going "not provided" and the keyword. PS: Couple other related posts you might find interesting: PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. I don't want that (and neither do you), so I filter out "not set."

Reporting 128

Reporting Analytics Metrics Advertising 128

Occam's Razor

APRIL 25, 2011

" I'd postulated this rule in 2005, it is even more true in 2011. Example: Spending $50,000 on building links when you can't measure ROI." Now switching to something a bit more near and dear to my heart, analytics "crimes against humanity" 8. Not following the "10/90 rule for magnificent web success."

Marketing 127

Marketing Metrics Measurement Testing 127

CIO Business Intelligence

APRIL 10, 2025

2011 (The Book of Why)(2020) . . , . , , . Deloitte) AI (ROI) . AI , AI . ( ) . , . ? BI . BARC(Business Application Research Center) 58% . 2 . . , . .

ROI 59

ROI Analytics Business Intelligence 59