Mark Raskino

AUGUST 30, 2017

The President of Iceland Olafur Ragnar Grimsson explained this phenomenon to me when I had the privilege to interview him in 2011 (Gartner Report: G00212784 ). “So He was talking about something we call the ‘compound uncertainty’ that must be navigated when we want to test and introduce a real breakthrough digital business idea.

Testing 53

Testing Experimentation Uncertainty Risk 53

Occam's Razor

APRIL 8, 2013

Sometimes, we escape the clutches of this sub optimal existence and do pick good metrics or engage in simple A/B testing. Testing out a new feature. Identify, hypothesize, test, react. But at the same time, they had to have a real test of an actual feature. You don’t need a beautiful beast to go out and test.

Metrics 157

Metrics KPI Analytics Key Performance Indicator 157

The Unofficial Google Data Science Blog

MAY 31, 2016

Similarly, we could test the effectiveness of a search ad compared to showing only organic search results. Structure of a geo experiment A typical geo experiment consists of two distinct time periods: pretest and test. After the test period finishes, the campaigns in the treatment group are reset to their original configurations.

Advertising 43

Advertising Testing Sales Statistics 43

The Unofficial Google Data Science Blog

JULY 18, 2023

Editor's note : The relationship between reliability and validity are somewhat analogous to that between the notions of statistical uncertainty and representational uncertainty introduced in an earlier post. But for more complicated metrics like xRR, our preference is to bootstrap when measuring uncertainty.

Measurement 52

Measurement Metrics Uncertainty Slice and Dice 52