Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting
Occam's Razor
SEPTEMBER 4, 2012
But what if we make data collection the primary purpose of our mobile app and then use that data (with permission) to create hyper-targeted, right moment, right time monetization strategies? I'm sure you are impressed at the data mining and intent targeting efforts of TripIt. Let me explain. So, why not?
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