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A Guide To The Methods, Benefits & Problems of The Interpretation of Data

datapine

Data analysis and interpretation have now taken center stage with the advent of the digital age… and the sheer amount of data can be frightening. In fact, a Digital Universe study found that the total data supply in 2012 was 2.8 trillion gigabytes! Quality ratings and agreement ratings are examples of ordinal scales (i.e.,

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NHL turns to venue metrics data to drive sustainability

CIO Business Intelligence

To reduce its carbon footprint and mitigate climate change, the National Hockey League (NHL) has turned to data and analytics to gauge the sustainability performance of the arenas where its teams play. The most important thing about any sustainability platform is you cannot impact what you cannot measure,” Mitchell says.

Metrics 144
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Using Geographic Data To Create A Perfect Google Maps Radius

Smart Data Collective

The highly intuitive data interface provided by Google Maps can be very helpful. In 2012, Google boasted about its capabilities of using big data to create storytelling via interactive maps. Add detailed information about the radius using a pop-up element when viewers click on the data point.

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The Data Behind Tokyo 2020: The Evolution of the Olympic Games

Sisense

Using data to create a more modern Olympics. London 2012 signaled the start of the Games organizers evolving the way they collect and manage data. “We’ve We’ve had a growing realization that we need to measure the Games more precisely so that we can manage it more effectively going forward,” Chris says.

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Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting

Occam's Razor

But what if we make data collection the primary purpose of our mobile app and then use that data (with permission) to create hyper-targeted, right moment, right time monetization strategies? Measurement? It would not be my blog if there was not at least a word about measurement. Carpe Diem!

Marketing 146
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Invoking IT to help revitalize Indigenous languages at risk of extinction

CIO Business Intelligence

Data collection on tribal languages has been undertaken for decades, but in 2012, those working at the Myaamia Center and the National Breath of Life Archival Institute for Indigenous Languages realized that technology had advanced in a way that could better move the process along.

Risk 98
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Big Data Paves The Way For Fantastic New Social Listening Tools

Smart Data Collective

Its goal was to “turn anonymous social media audiences into qualified prospects for sales and marketing” and the company raised $300,000 from a VC firm in 2012. A number of companies use big data to provide better social listening capabilities. AgoraPulse is another example of a social media platform that honed in on social listening.

Big Data 100