The Unofficial Google Data Science Blog

APRIL 23, 2024

To find optimal values of two parameters experimentally, the obvious strategy would be to experiment with and update them in separate, sequential stages. Our experimentation platform supports this kind of grouped-experiments analysis, which allows us to see rough summaries of our designed experiments without much work.

Experimentation 52

Experimentation Optimization Uncertainty Metrics 52

Data Science and Beyond

JULY 22, 2018

I got my first data science job in 2012, the year Harvard Business Review announced data scientist to be the sexiest job of the 21st century. As I was wrapping up my PhD in 2012, I started thinking about my next steps. Things have changed considerably since 2012. What do I actually do here?

Data Science 79

Data Science Machine Learning Statistics Predictive Modeling 79

3AG Systems

DECEMBER 8, 2022

Davenport and DJ Patil addressing this question, which they first posed in 2012. When the Data Scientist role “was relatively new” in 2012, the authors observed that “as more companies attempted to make sense of big data, they realized they needed people who could combine programming, analytics, and experimentation skills.”

Data Science 40

Data Science Experimentation Machine Learning Big Data 40

The Unofficial Google Data Science Blog

JUNE 30, 2016

In an ideal world, experimentation through randomization of the treatment assignment allows the identification and consistent estimation of causal effects. In fact, Hainmueller (2012) show that entropy balancing is equivalent to estimating the weights as a log-linear model of the covariate functions $c_j(X)$. 2012): 25-46.

Statistics 45

Statistics Optimization Modeling Experimentation 45

The Unofficial Google Data Science Blog

MAY 31, 2016

A geo experiment is an experiment where the experimental units are defined by geographic regions. The expected precision of our inferences can be computed by simulating possible experimental outcomes. Jon Vaver and Jim Koehler, Periodic Measurement of Advertising Effectiveness Using Multiple-Test-Period Geo Experiments , 2012.

Advertising 43

Advertising Testing Sales Statistics 43

Sisense

JANUARY 7, 2020

In the time since that announcement, our team has been working extremely hard to combine technologies, customer bases, and internal operations into a single organization that achieves the goal we set out to accomplish in 2012. Recently, that merger matured to a point where we felt it necessary to change the way we talk about the products.

Experimentation 93

Experimentation Optimization Data Analytics Marketing 93

CIO Business Intelligence

MARCH 10, 2022

IBM’s current mainframe models, the z15 T01 and z15 T02, were introduced in September 2019 and May 2020 respectively, and the company still offers follow-on service for machines right back to the zEC12 released in September 2012.

Sales 130

Sales Testing Experimentation Data Processing 130