DataRobot Blog

APRIL 4, 2022

MMM stands for Marketing Mix Model and it is one of the oldest and most well-established techniques to measure the sales impact of marketing activity statistically. MMM allows you to isolate incremental sales contributions coming from each of the marketing channels. What is MMM? Data Requirements. What cannot be measured?

Machine Learning 52

Machine Learning Sales Measurement ROI 52

The Unofficial Google Data Science Blog

JUNE 30, 2016

You are in charge of assessing whether the campaign had an impact on sales. Identification We now discuss formally the statistical problem of causal inference. We start by describing the problem using standard statistical notation. An excellent review of statistical learning methods may be found in Friedman et.

Statistics 45

Statistics Optimization Modeling Experimentation 45

The Unofficial Google Data Science Blog

MAY 31, 2016

Observational data such as paid clicks, website visits, or sales can be stored and analyzed easily. The key assumption in geo experiments is that users in each region contribute to sales only in their respective region. This assumption allows us to estimate the effect of the ad spend on sales. days or weeks).

Advertising 43

Advertising Testing Sales Statistics 43

The Unofficial Google Data Science Blog

OCTOBER 12, 2017

1]" Statistics, as a discipline, was largely developed in a small data world. More people than ever are using statistical analysis packages and dashboards, explicitly or more often implicitly, to develop and test hypotheses. This question is statistical or methodological in nature. Know what matters.

Experimentation 62

Experimentation Testing Statistics Metrics 62

Occam's Razor

SEPTEMBER 21, 2015

Second, between 2012 and 2013. You are comparing 2012 and 2013, add a row of data at the top that shows your computation of the size of the opportunity for 2014. conversion rate (it might not be statistically significant!). Despite that, I bet it was still harder than necessary for you to figure out what is going on.

Visualization 161

Visualization Key Performance Indicator Slice and Dice Strategy 161

Rita Sallam

SEPTEMBER 11, 2020

It’s a high stakes session where they put everything on the line in from of their arch competitors, revealing what’s coming and coveted sales tactics all while being judged by attendees. Rather than just using some solely fun data like football/ soccer statistics – go Mo Salah! We try use the Bake-Offs as a platform for data for good.

Statistics 73

Statistics Machine Learning Sales Data Science 73

datapine

DECEMBER 28, 2021

1) What Is A Misleading Statistic? 2) Are Statistics Reliable? 3) Misleading Statistics Examples In Real Life. 4) How Can Statistics Be Misleading. 5) How To Avoid & Identify The Misuse Of Statistics? If all this is true, what is the problem with statistics? What Is A Misleading Statistic?

Statistics 363

Statistics Advertising Visualization Data mining 363

Alation

FEBRUARY 20, 2020

You say sales, and the dataset says rev_avg_eur. Metrics and statistics are wonderful, but we need to surround data with more context and lower the costs of using data. It takes time to adjust. So, what does this have to do with data? Data doesn’t really speak your language. You say France, and the data set says CTY_CD: 4.

Big Data 52

Big Data Data-driven Statistics Metrics 52