Occam's Razor

FEBRUARY 25, 2014

We are all aware that the best companies in the world have an optimal DC-DR-DA allocation when it comes to time/money/people: 15%-20%-65%. Calibrate data altitude optimally. #4. Finally, this is picky, but why is most of the x-axis yearly and then suddenly just until Q2, 2013? Lesson 3: Calibrate data altitude optimally.

Visualization 145

Visualization Key Performance Indicator Dashboards Metrics 145

Occam's Razor

FEBRUARY 3, 2014

According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network as of mid-2013. As of March 2013, one billion, (B!), One more thing to ponder… One hundred hours of video is uploaded into YouTube every single minute, as of May 2013. YouTube Marketing and Analytics Framework for Success.

Marketing 151

Marketing Analytics Advertising Measurement 151

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). One that reflects the customer expectations of 2013. During this stage you should also invest a lot in Search Engine Optimization. Business results suffer. Beat Motrin.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

SEPTEMBER 21, 2015

The Directors, the Marketers, the Optimization employees and our resident social media gurus. You can cut yourself with it and embarrass yourself, or you can look the very best you ever have by using it optimally. Second, between 2012 and 2013. You are just comparing performance, and the numbers would only clutter the slide.

Visualization 161

Visualization Key Performance Indicator Slice and Dice Strategy 161

Occam's Razor

JANUARY 31, 2017

It also forces a lot less think than might be optimal. Everything seems sub-optimal. Yes, text can be optimized. Great question… This last piece of data, how much video advertising's influence has changed between 2013 and 2015 in the individual making their final choice, is killer. Interesting trend.

Visualization 149

Visualization IT Strategy Key Performance Indicator 149

Occam's Razor

APRIL 29, 2013

A benchmark for you: In 2013 if 30% of your time, Ms./Mr. But it is not a key performance indicator. By lowering your bounce rate all you managed to accomplish is get your ads created and targeted properly and optimize the landing pages. It incentivises sub optimal behavior in your employees/agencies.

Marketing 166

Marketing Metrics Advertising Measurement 166

Jet Global

MAY 1, 2023

Companies like Tableau (which raised over $250 million when it had its IPO in 2013) demonstrated an unmet need in the market. These tools enable users to quickly draw conclusions and monitor key performance indicators. Users’ varied needs require a shift in traditional BI thinking. Their dashboards were visually stunning.

Analytics 52

Analytics Cost-Benefit Visualization Dashboards 52