Occam's Razor

FEBRUARY 25, 2014

There are three elements to our "big data" efforts, or unhyped normal data efforts: Data Collection, Data Reporting, and Data Analysis. After all you spent so much time on collection, reporting and analysis. Finally, this is picky, but why is most of the x-axis yearly and then suddenly just until Q2, 2013?

Visualization 145

Visualization Key Performance Indicator Dashboards Metrics 145

Occam's Razor

DECEMBER 9, 2013

One that reflects the customer expectations of 2013. Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). If you open your copy of Google/Adobe Analytics or CoreMetrics or Webtrekk you'll notice that every single report has a gigantic number of metrics in it. Look at the colors.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

SEPTEMBER 21, 2015

The difference between a Reporting Squirrel and Analysis Ninja? As in, the former is in the business of providing data, the latter in the business of understanding the performance implied by the data. That understanding leads to insights about why the performance occurred, which leads to so what we should do. Rest is irrelevant.

Visualization 161

Visualization Key Performance Indicator Slice and Dice Strategy 161

Occam's Razor

OCTOBER 14, 2014

In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators. should be 1,356,000), you've set a clear line in the sand as to what performance will be declared a success or a failure at the end of the measurement time period.

Key Performance Indicator 135

Key Performance Indicator Metrics Reporting Marketing 135

Occam's Razor

JANUARY 31, 2017

That's the difference between someone who reports data to someone who drives change in behavior. Great question… This last piece of data, how much video advertising's influence has changed between 2013 and 2015 in the individual making their final choice, is killer. We have it handy, we'll use it.

Visualization 149

Visualization IT Strategy Key Performance Indicator 149

Occam's Razor

APRIL 29, 2013

A benchmark for you: In 2013 if 30% of your time, Ms./Mr. It is expensive from a systems/platforms/data processing/data reporting perspective. But it is not a key performance indicator. Just look at your own reports. In the latter group I discovered that there were two common themes. " Right-time.

Marketing 166

Marketing Metrics Advertising Measurement 166

Jet Global

MAY 1, 2023

But many companies fail to achieve this goal because they struggle to provide the reporting and analytics users have come to expect. These tools prep that data for analysis and then provide reporting on it from a central viewpoint. These reports are critical to making decisions. that gathers data from many sources.

Analytics 52

Analytics Cost-Benefit Visualization Dashboards 52