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The difference between a Reporting Squirrel and Analysis Ninja? Do you see how far away a Reporting Squirrel's job is from that of an Analysis Ninja? We send out our multi-tab spreadsheets, our best Google Analytics custom reports , our great dashboards full of data , and more to the tactical layer of data clients.
Too many bars, inside them too many slices, odd color choices, all end up with this question: what the heck's going on here? That's the difference between someone who reports data to someone who drives change in behavior. It is certainly the place where Analysis Ninjas are separated from Reporting Squirrels.
But many companies fail to achieve this goal because they struggle to provide the reporting and analytics users have come to expect. These tools prep that data for analysis and then provide reporting on it from a central viewpoint. These reports are critical to making decisions. that gathers data from many sources.
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