CIO Business Intelligence

APRIL 27, 2022

Hackland joined Williams Racing in January 2014 as the Formula One team’s CIO, having formerly held IT/IS director, head of IS, IT manager, and network roles at Lotus, Renault, and Benetton. Williams F1 recently advertised for a new IT director, with Hackland helping to shape the job specification and conduct early interviews.

Advertising 52

Advertising Reporting Management IT 52

Occam's Razor

NOVEMBER 2, 2015

Most don't have decent display advertising strategies with Yahoo! As a business you should take advantage of Facebook's immense audience by having a paid advertising strategy on Facebook. Bonus: Facebook Advertising / Marketing: Best Metrics, ROI, Business Value. This has fallen from 2014, it was 4.21%.

B2B 167

B2B Metrics Recreation/Entertainment Testing 167

AWS Big Data

JANUARY 22, 2024

Founded in 2014, Acast is the world’s leading independent podcast company, elevating podcast creators and podcast advertisers for the ultimate listening experience. This post is written in collaboration with Claudia Chitu and Spyridon Dosis from ACAST.

Data-driven 118

Data-driven Advertising Metadata Data Architecture 118

datapine

FEBRUARY 23, 2023

It is very likely that you have found yourself looking at a chart or graph at work, in the news, sports, media, advertising, and many other places at some point in your life. 2) Charts And Graphs Categories 3) 20 Different Types Of Graphs And Charts 4) How To Choose The Right Chart Type Data and statistics are all around us.

Visualization 177

Visualization Dashboards Sales Measurement 177

The Unofficial Google Data Science Blog

JUNE 30, 2016

Your company has recently launched a new pickup truck, along with the corresponding online advertisement campaign. This algorithm is implemented in the SuperLearner R package (Polley & van der Laan, 2014). 2014): 243-263. Eric Polley and Mark van der Laan (2014). Political Analysis 20.1 2012): 25-46. Super learner."

Statistics 45

Statistics Optimization Modeling Experimentation 45

O'Reilly on Data

APRIL 23, 2024

It first became obvious with social media: recommended posts and amplification of addictive, divisive content in order to keep users scrolling, creating additional surface area for advertising. Amazon was late to the party, but once it discovered advertising, it went all in. The market was maturing.

Advertising 338

Advertising Cost-Benefit Marketing Risk 338

O'Reilly on Data

NOVEMBER 7, 2019

They have practically unlimited computing resources, an army of researchers, and the ability to pay much more than a crooked advertising agency. Since many fakes take the form of political advertisements, the organizations that run these advertisements must bear some accountability. If we can, that would be a powerful tool.

Advertising 237

Advertising Metadata Technology Software 237

Occam's Razor

SEPTEMBER 15, 2014

In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. A majority of YouTube consumption is on mobile, yet if there is an advertising or content strategy inside a company for YouTube it rarely accommodates for this reality.

Metrics 143

Metrics Reporting Analytics Marketing 143

Occam's Razor

FEBRUARY 9, 2015

Display Advertising Opportunity Analysis. Identify the impact on your display advertising campaigns. Hence, a lot of your time will be spent in acquisition analysis to improve your digital advertising and marketing strategy. Display Advertising Opportunity Analysis. . + Traffic Trends Key Metrics Analysis.

Metrics 156

Metrics Reporting IT Advertising 156

CIO Business Intelligence

MAY 20, 2024

Prior to Satya Nadella becoming CEO in 2014, Microsoft had a toxic, non-innovative culture known for information and product silos, cutthroat competition through forced ranking of employees, and office politics. Characterizing these as “knowledge management systems” constitutes false or at best misleading advertising.

Management 122

Management Interactive Measurement Marketing 122

Occam's Razor

MARCH 10, 2015

It is all just business analysis – with digital being a dominant factor in influence ( marketing, advertising, experiences, connections, relationships et. The other big reason for Universal Analytics is this, the column in the middle: The data is from the Q4 2014 Quarterly Retail E-Commerce Sales from the US Census Bureau.

Strategy 153

Strategy Analytics Measurement Business Analysis 153

Domino Data Lab

JULY 9, 2019

As advertised, I split my time between Columbia and The New York Times where I’m leading the data science group. For us, you know, this started out as like a science project with some fancy topic modeling and then we showed it to our friends in advertising and they said, “Sweet. The “where” is geolocation.

Data Science 112

Data Science Machine Learning Advertising Modeling 112

Occam's Razor

SEPTEMBER 21, 2015

First, someone worked really hard on this and created a really nice model for a smarter decision to be made for 2014. You are comparing 2012 and 2013, add a row of data at the top that shows your computation of the size of the opportunity for 2014. You are a Ninja, it will likely take you less.

Visualization 161

Visualization Key Performance Indicator Slice and Dice Strategy 161

Occam's Razor

OCTOBER 14, 2014

It is pretty interesting that while bluenile kissed kay in Sept 2013, it never comes close to Kay, who is pulling way in 2014. Remember how enamored I was with strategy three of CI tools with traffic sources to improve acquisition/marketing/advertising? Nice set of benchmarks for people at bluenile to shoot for, no?). Blood everywhere.

Key Performance Indicator 135

Key Performance Indicator Metrics Reporting Marketing 135