Smart Data Collective

MARCH 28, 2022

Modern businesses that neglect to invest in big data are at a tremendous disadvantage in an evolving global economy. Smart companies realize that data mining serves many important purposes that cannot be overlooked. One of the most important benefits of data mining is gaining knowledge about customers.

Data mining 116

Data mining Customer Analytics Marketing Advertising 116

Smart Data Collective

MARCH 23, 2020

Big data is driving a number of changes in our lives. Forbes recently wrote an article about the impact of big data on the food and hospitality industry. Big data phenomenon has revolutionized almost every aspect of an average citizen’s life. billion in big data. In 2014, there were about 1.82

Big Data 131

Big Data Recreation/Entertainment Data mining Optimization 131

Smart Data Collective

FEBRUARY 19, 2020

Lenders are tightening their actuarial criteria and employing data driven decision making capabilities. If a company is looking to borrow money, they need to understand how big data has changed the process. They need to adapt their borrowing strategy to the new big data algorithms to improve their changes of securing a loan.

Big Data 119

Big Data Data mining Risk Data-driven 119

Occam's Razor

SEPTEMBER 15, 2014

In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. Upsight (nee Kontagent) provides mobile app analytics, with a pinch of advanced segmentation (including sweet cohort analysis ) and big data mining thrown in for good measure.

Metrics 143

Metrics Reporting Analytics Marketing 143