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In a Q&A after a keynote a couple of years ago, I was asked: " When will traditional businessanalysis subsume the web analytics silo? " " My reply: " All business will ultimately be digital, so, if anything, web analytics will subsume businessanalysis! " Businessanalysis.
My analysis is based on the Financial statements put forward by PASS using some basic metrics; until you do that piece, you can’t move forward to compare and contrast it with other data since you have not done your ‘descriptive statistical analysis’ first to ensure that the comparison is valid. Let me draw that out for you.
First, someone worked really hard on this and created a really nice model for a smarter decision to be made for 2014. All, very good discussion about the business, and not the data. We ended up in a place with a lot more businessanalysis, and you had to work harder to develop a point of view on what to do.
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