Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!
Occam's Razor
OCTOBER 14, 2014
Make sure you don't have anything on your strategic dashboards that does not have a pre-identified target. Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. The best way is to segment these metrics and then set individual targets for your most important segments.
Let's personalize your content