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Real-time app analytics firm Amplitude has launched a new Customer Data Platform (CDP) , betting on an aggressive pricing strategy to undercut competition from vendors including Twilio, Salesforce, Adobe and Oracle. The pricing strategy is similar to the game plan Amplitude used against analytics rival MixPanel back in 2014.
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Real-time app analytics firm Amplitude has launched a new Customer Data Platform (CDP) , betting on an aggressive pricing strategy to undercut competition from vendors including Twilio, Salesforce, Adobe and Oracle. The pricing strategy is similar to the game plan Amplitude used against analytics rival MixPanel back in 2014.
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