Remove 2015 Remove Data Collection Remove Measurement
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Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting

Occam's Razor

Two companies, Skullcandy and TripIt, delivering on four amazing outcomes that inspire us to set the bar significantly higher for our mobile efforts in 2015 (or sooner!). That is what all marketing in 2015 will look like. Are you using the mobile platform to exchange data for value? Measurement? Back to your business.

Marketing 146
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NHL turns to venue metrics data to drive sustainability

CIO Business Intelligence

To reduce its carbon footprint and mitigate climate change, the National Hockey League (NHL) has turned to data and analytics to gauge the sustainability performance of the arenas where its teams play. The most important thing about any sustainability platform is you cannot impact what you cannot measure,” Mitchell says.

Metrics 144
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The Incredibly Important Role Of Big Data In Academia

Smart Data Collective

According to a 2015 whitepaper published in Science Direct , big data is one of the most disruptive technologies influencing the field of academia. In the article, you will find a number of areas where Big Data in education can be applied. Data collection. Organization of data collection in a single database.

Big Data 120
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insightsoftware Acquires Power ON, Integrating Operational Planning Solutions with Microsoft Power BI

Jet Global

. – February 8, 2023 – insightsoftware , a global provider of reporting, analytics, and performance management solutions, today announced it has acquired Power ON , a US-based software company that transforms Microsoft Power BI into a comprehensive planning and data collection solution.

Finance 59
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Examples of sustainability: How new efforts are shaping the environmental future

IBM Big Data Hub

A 2023 report found that global investment in green or low-carbon energy sources exceeded USD $1 trillion, 1 while advanced data collection tools and artificial intelligence (AI) are helping to better monitor emissions and inform sustainability strategy. Today, sustainability efforts are being shaped by new urgency and new technology.

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Sustainability trends: 5 issues to watch in 2024

IBM Big Data Hub

This can be quantified by measuring metrics like tree cover, habitat integrity and number of species, and is guided by sustainable development principles. .” Similar to “carbon neutral” in the context of emissions, nature positive refers to stopping, avoiding and reversing environmental destruction.

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Digital Analytics + Marketing Career Advice: Your Now, Next, Long Plan

Occam's Razor

Ask them what they worry about, ask them what they are solving for, ask them how they measure success, ask them what are two things on the horizon that they are excited about. There is one other video I want you to watch, from the 2015 edition. So on and so forth. If you can only watch one… 1. Science or Fiction?

Marketing 138