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Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting

Occam's Razor

Re-imagining what it means to get access to customer data and. Two companies, Skullcandy and TripIt, delivering on four amazing outcomes that inspire us to set the bar significantly higher for our mobile efforts in 2015 (or sooner!). Data-driven decision making! :). I'm already giving them so much of my data.

Marketing 146
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Introduction To The Basic Business Intelligence Concepts

datapine

“Without big data, you are blind and deaf and in the middle of a freeway.” – Geoffrey Moore, management consultant, and author. In a world dominated by data, it’s more important than ever for businesses to understand how to extract every drop of value from the raft of digital insights available at their fingertips.

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Top 10 Management Reporting Best Practices To Create Effective Reports

datapine

Management reporting is a source of business intelligence that helps business leaders make more accurate, data-driven decisions. They collect data from various departments of the company tracking key performance indicators ( KPIs ) and present them in an understandable way. They were using historical data only.

Reporting 263
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Choice Hotels’ all-in cloud journey to sustainable business value

CIO Business Intelligence

“I’m not in the business of managing infrastructure,” says Kirkland, whose previous stints at GoDaddy and Intel helped build the technology acumen he parlays in a new type of industry he joined in 2015. “I Choice closed one data center last year and plans to close its second data center in 2023. Amazon does,” he says. “I

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Informatica Embraces AI for Data Intelligence and Operations

David Menninger's Analyst Perspectives

It has been a little over a decade since the term data operations entered the analytics and data lexicon. It describes the application of agile development, DevOps and lean manufacturing by data engineering professionals in support of data production. Informatica is still closely associated with data integration.

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How AI is helping the NFL improve player safety

CIO Business Intelligence

Like many other professional sports leagues, the NFL has been at the leading edge of data-driven transformation for years. One of those data sources is the Next Generation Stats System (NGS), which captures real-time location, speed, and acceleration data for every player.

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AI is key player in Texas Rangers’ winning formula

CIO Business Intelligence

Few sports are so closely associated with data analytics as baseball. In 2015, Major League Baseball revolutionized a sport already known for its sophisticated use of data with MLB Statcast, a tracking technology that collects enormous amounts of game data.