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Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting

Occam's Razor

Two companies, Skullcandy and TripIt, delivering on four amazing outcomes that inspire us to set the bar significantly higher for our mobile efforts in 2015 (or sooner!). I'm sure you are impressed at the data mining and intent targeting efforts of TripIt. That is what all marketing in 2015 will look like.

Marketing 146
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Take Your SQL Skills To The Next Level With These Popular SQL Books

datapine

One of the best beginners’ books on SQL for the analytical mindset, this masterful creation demonstrates how to leverage the two most vital tools for data query and analysis – SQL and Excel – to perform comprehensive data analysis without the need for a sophisticated and expensive data mining tool or application.

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The trinity of errors in financial models: An introductory analysis using TensorFlow Probability

O'Reilly on Data

They trade the markets using quantitative models based on non-financial theories such as information theory, data science, and machine learning. Whether financial models are based on academic theories or empirical data mining strategies, they are all subject to the trinity of modeling errors explained below. Not even close.

Modeling 207
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What is data analytics? Analyzing and managing data for decisions

CIO Business Intelligence

Data analytics draws from a range of disciplines — including computer programming, mathematics, and statistics — to perform analysis on data in an effort to describe, predict, and improve performance. What are the four types of data analytics? Data analytics includes the tools and techniques used to perform data analysis.

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A Guide To Starting A Career In Business Intelligence & The BI Skills You Need

datapine

According to the US Bureau of Labor Statistics, demand for qualified business intelligence analysts and managers is expected to soar to 14% by 2026, with the overall need for data professionals to climb to 28% by the same year. The Bureau of Labor Statistics also states that in 2015, the annual median salary for BI analysts was $81,320.

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Experiment design and modeling for long-term studies in ads

The Unofficial Google Data Science Blog

Recently, we presented some basic insights from our effort to measure and predict long-term effects at KDD 2015 [1]. References [1] Henning Hohnhold, Deirdre O'Brien, Diane Tang, Focus on the Long-Term: It's better for Users and Business , Proceedings 21st Conference on Knowledge Discovery and Data Mining, 2015. [2]

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Changing assignment weights with time-based confounders

The Unofficial Google Data Science Blog

Proceedings of the 13th ACM SIGKDD international conference on Knowledge discovery and data mining. 2015): 37-45. [3] Proceedings of the 23rd ACM SIGKDD International Conference on Knowledge Discovery and Data Mining. Cambridge University Press, 2015. [6] 2] Scott, Steven L. 3] Hill, Daniel N., ACM, 2017. [4]