The Unofficial Google Data Science Blog

OCTOBER 7, 2015

accounting for effects "orthogonal" to the randomization used in experimentation. For example in ads, experiments using cookies (users) as experimental units are not suited to capture the impact of a treatment on advertisers or publishers nor their reaction to it. To see this, imagine you want to study long-term effects in an A/B test.

Modeling 63

Modeling Experimentation Knowledge Discovery Testing 63

CIO Business Intelligence

SEPTEMBER 10, 2024

In 2015, we attempted to introduce the concept of big data and its potential applications for the oil and gas industry. By adopting a lean startup approach, organizations can balance experimentation with risk mitigation. Early failures can be valuable learning experiences when approached with a growth mindset.

IT 122

IT Risk Risk Management Predictive Modeling 122

Domino Data Lab

JULY 2, 2019

For more background about program synthesis, check out “ Program Synthesis Explained ” by James Bornholt from 2015, as well as the more recent “ Program Synthesis in 2017-18 ” by Alex Polozov from 2018. For details, see their SIGMOD 2015 paper where Michael Armbrust & co. This field is guaranteed to get interesting. SQL and Spark.

Metadata 105

Metadata Data Science Machine Learning Data-driven 105

Occam's Razor

OCTOBER 12, 2017

The tiny downside of this is that our parents likely never had to invest as much in constant education, experimentation and self-driven investment in core skills. There is one other video I want you to watch, from the 2015 edition. There is never a boring moment, there is never time when you can’t do something faster or smarter.

Marketing 138

Marketing Analytics Machine Learning Strategy 138

Ontotext

AUGUST 8, 2024

Around 2015, Next-Generation Sequencing (NGS) became an accepted diagnostic tool with data capture that was more complex than a simple point-in-time snapshot. We often hear that the pace of innovation is directly related to the pace of iteration or experimentation. Laboratory testing workflows were easily satisfied by this software.

Informatics 64

Informatics Snapshot Software Testing 64

Hurwitz & Associates

JULY 19, 2018

The strategy evolved from earlier corporate moves to streamline HPE’s business, following the split of the traditional HP business in 2015, creating an HP business focused on PCs and printers – and HPE, focused on enterprise infrastructure. Consumption models are changing.

Strategy 40

Strategy Data-driven Experimentation Software 40

AWS Big Data

JULY 26, 2023

We recognize that many of you are in the experimentation phase and would like a more economical option for dev-test. Carl has been with Amazon Elasticsearch Service since before it was launched in 2015. Prior to GA, we plan to offer two features that will enable us to reduce the cost of your first collection.

Metadata 52

Metadata Cost-Benefit Testing Metrics 52

The Unofficial Google Data Science Blog

JUNE 30, 2016

In an ideal world, experimentation through randomization of the treatment assignment allows the identification and consistent estimation of causal effects. See Hainmueller (2012), and the work of Zhao & Percival (2015) for more details on how this optimization problem is solved, and for further discussion. R package version 2.0-15.

Statistics 45

Statistics Optimization Modeling Experimentation 45

The Unofficial Google Data Science Blog

MAY 31, 2016

A geo experiment is an experiment where the experimental units are defined by geographic regions. The expected precision of our inferences can be computed by simulating possible experimental outcomes. Wouldn't it be great if we didn't require individual data to estimate an aggregate effect?

Advertising 43

Advertising Testing Sales Statistics 43

Occam's Razor

JANUARY 9, 2012

Allocate some of your aforementioned 15% budget to experimentation and testing. The 2015 Digital Marketing Rule Book. If you are an executive, encourage your company to check its old world thinking at the door. Consider rewarding people with new ideas. Don't brush off Twitter or Google+ because you are B2B or A2K. Got your own?

Marketing 142

Marketing B2B Measurement Risk 142

Occam's Razor

SEPTEMBER 15, 2014

Media-Mix Modeling/Experimentation. Media-Mix Modeling/Experimentation. Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting. Dive into Mobile Reporting and Analysis. Dive into Mobile Reporting and Analysis. Implement Cross-Device Tracking. I encourage you to use a consultant to help. Thank you.

Metrics 143

Metrics Reporting Analytics Marketing 143

Domino Data Lab

FEBRUARY 4, 2019

Spoiler alert: a research field called curiosity-driven learning is emerging at the nexis of experimental cognitive psychology and industry use cases for machine learning, particularly in gaming AI. Ensure a culture that supports a steady process of learning and experimentation. Friction ensued. <3 <3 <3.

Data Science 66

Data Science Experimentation Machine Learning Data-driven 66

O'Reilly on Data

DECEMBER 9, 2019

As the number of experimental trials N approaches infinity, the probability of E equals M/N. Alternative Investments , CAIA, Level I, John Wiley & Sons, 2015. For instance, if an experiment is conducted N times and an event E occurs with a frequency M times, the relative frequency M / N approximates the probability of E.

Statistics 30

Statistics Uncertainty Risk Marketing 30