Experiment design and modeling for long-term studies in ads
The Unofficial Google Data Science Blog
OCTOBER 7, 2015
Recently, we presented some basic insights from our effort to measure and predict long-term effects at KDD 2015 [1]. Since we work in Google’s Search Ads group, the long-term effects our studies focus on are ads blindness and sightedness , that is, changes in users’ propensity to interact with the ads on Google’s search results page.
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