2015, Interactive and Knowledge Discovery

Experiment design and modeling for long-term studies in ads

The Unofficial Google Data Science Blog

OCTOBER 7, 2015

Recently, we presented some basic insights from our effort to measure and predict long-term effects at KDD 2015 [1]. Since we work in Google’s Search Ads group, the long-term effects our studies focus on are ads blindness and sightedness , that is, changes in users’ propensity to interact with the ads on Google’s search results page.

Modeling

Modeling Experimentation Knowledge Discovery Testing

Explaining black-box models using attribute importance, PDPs, and LIME

Domino Data Lab

AUGUST 1, 2021

The need for interaction – complex decision making systems often rely on Human–Autonomy Teaming (HAT), where the outcome is produced by joint efforts of one or more humans and one or more autonomous agents. 2015) for additional details. Conference on Knowledge Discovery and Data Mining, pp. See Wei et al.

Modeling

Modeling Deep Learning Machine Learning Knowledge Discovery

Data Leaders Brief

Experiment design and modeling for long-term studies in ads

Explaining black-box models using attribute importance, PDPs, and LIME

Webinars

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