The Unofficial Google Data Science Blog

OCTOBER 7, 2015

by HENNING HOHNHOLD, DEIRDRE O'BRIEN, and DIANE TANG In this post we discuss the challenges in measuring and modeling the long-term effect of ads on user behavior. Nevertheless, A/B testing has challenges and blind spots, such as: the difficulty of identifying suitable metrics that give "works well" a measurable meaning.

Modeling 61

Modeling Experimentation Knowledge Discovery Testing 61

The Unofficial Google Data Science Blog

JULY 22, 2020

For this reason we don’t report uncertainty measures or statistical significance in the results of the simulation. Ramp-up solution: measure epoch and condition on its effect If one wants to do full traffic ramp-up and use data from all epochs, they must use an adjusted estimator to get an unbiased estimate of the average reward in each arm.

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Experimentation Statistics Testing Knowledge Discovery 95

The Unofficial Google Data Science Blog

NOVEMBER 4, 2015

Posteriors are useful to understand the system, measure accuracy, and make better decisions. Methods like the Poisson bootstrap can help us measure the variability of $t$, but don’t give us posteriors either, particularly since good high-dimensional estimators aren’t unbiased.

KDD 40

KDD Testing Machine Learning Measurement 40

Domino Data Lab

AUGUST 1, 2021

but it generally relies on measuring the entropy in the change of predictions given a perturbation of a feature. 2015) for additional details. Conference on Knowledge Discovery and Data Mining, pp. Neural machine translation by jointly learning to align and translate , ICLR, 2015. See Wei et al. Bahdanau, D.,

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Modeling Deep Learning Machine Learning Knowledge Discovery 139