The Unofficial Google Data Science Blog

OCTOBER 7, 2015

by HENNING HOHNHOLD, DEIRDRE O'BRIEN, and DIANE TANG In this post we discuss the challenges in measuring and modeling the long-term effect of ads on user behavior. We describe experiment designs which have proven effective for us and discuss the subtleties of trying to generalize the results via modeling.

Modeling 63

Modeling Experimentation Knowledge Discovery Testing 63

The Unofficial Google Data Science Blog

JULY 22, 2020

In practice, one may want to use more complex models to make these estimates. For example, one may want to use a model that can pool the epoch estimates with each other via hierarchical modeling (a.k.a. These MAB algorithms are great at maximizing reward when the models are perfectly specified and probabilities are accurate.

Experimentation 96

Experimentation Statistics Testing Knowledge Discovery 96

The Unofficial Google Data Science Blog

NOVEMBER 4, 2015

But most common machine learning methods don’t give posteriors, and many don’t have explicit probability models. More precisely, our model is that $theta$ is drawn from a prior that depends on $t$, then $y$ comes from some known parametric family $f_theta$. Here, our items are query-ad pairs. Calculate posterior quantities of interest.

KDD 40

KDD Testing Machine Learning Measurement 40

Domino Data Lab

AUGUST 1, 2021

In this article we cover explainability for black-box models and show how to use different methods from the Skater framework to provide insights into the inner workings of a simple credit scoring neural network model. The interest in interpretation of machine learning has been rapidly accelerating in the last decade. See Ribeiro et al.

Modeling 139

Modeling Deep Learning Machine Learning Knowledge Discovery 139

CIO Business Intelligence

MARCH 26, 2025

The combination of AI and search enables new levels of enterprise intelligence, with technologies such as natural language processing (NLP), machine learning (ML)-based relevancy, vector/semantic search, and large language models (LLMs) helping organizations finally unlock the value of unanalyzed data. How did we get here?

Knowledge Discovery 84

Knowledge Discovery Cost-Benefit Enterprise Modeling 84