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Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting

Occam's Razor

Two companies, Skullcandy and TripIt, delivering on four amazing outcomes that inspire us to set the bar significantly higher for our mobile efforts in 2015 (or sooner!). That is what all marketing in 2015 will look like. Measurement? It would not be my blog if there was not at least a word about measurement. Carpe Diem!

Marketing 146
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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We (oh how I hate this) apply irrational and "narrow-view" measurement strategies toward understanding what is successful and what's not. The See – Think – Do Framework: Measurement Strategy.

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The 2015 Digital Marketing Rule Book. Change or Perish.

Occam's Razor

Most companies are astonishingly blasé about data and possibilities of measurement. " Sad, unimaginative measurements of their sad, unimaginative campaigns. This blog is about the joys of measurement and the transformative power of data. Fill it with the best web metrics to measure success. Got your own?

Marketing 142
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With o3 having reached AGI, OpenAI turns its sights toward superintelligence

CIO Business Intelligence

According to the ARC-AGI website : The intelligence of a system is a measure of its skill-acquisition efficiency over a scope of tasks, with respect to priors, experience, and generalization difficulty. OpenAI set out to build AGI from its founding in 2015, when the concept of AGI, as Altman put it to Bloomberg, was nonmainstream.

IT 134
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Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

Occam's Razor

I recently had an opportunity to recommend to a group of CEOs everything they should measure for everything they should do with digital. One good way to accomplish that is to ensure you have an optimal org design , and that your Digital Marketing and Measurement Model exemplifies this balance. Now measure like crazy!

Metrics 157
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How Edge as a Service is shaping the future of fan engagement

CIO Business Intelligence

We started working on Tour de France in 2015 and, when we began, the digital capability of the event was very limited,” says Peter Gray, Senior Vice President, Advanced Technology Group (Sport) at NTT. Organizations are looking to use things like IoT to capture and measure different parts of their business.

IoT 98
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Digital mining for sustainability in a low-carbon economy

CIO Business Intelligence

Since the Paris Agreement was signed in 2015, businesses have been taking part to contribute in pursuing net zero and achieve emission reduction targets. Furthermore, measuring and monitoring ESG performance required consolidating data from various instruments and functions in diverse locations.