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Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting

Occam's Razor

Two companies, Skullcandy and TripIt, delivering on four amazing outcomes that inspire us to set the bar significantly higher for our mobile efforts in 2015 (or sooner!). That is what all marketing in 2015 will look like. Measurement? It would not be my blog if there was not at least a word about measurement. Carpe Diem!

Marketing 146
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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We (oh how I hate this) apply irrational and "narrow-view" measurement strategies toward understanding what is successful and what's not. The See – Think – Do Framework: Measurement Strategy.

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The 2015 Digital Marketing Rule Book. Change or Perish.

Occam's Razor

Most companies are astonishingly blasé about data and possibilities of measurement. " Sad, unimaginative measurements of their sad, unimaginative campaigns. This blog is about the joys of measurement and the transformative power of data. Fill it with the best web metrics to measure success. Got your own?

Marketing 142
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NHL turns to venue metrics data to drive sustainability

CIO Business Intelligence

It followed that in 2014 with the first sustainability report issued by a North American professional sports league and, in 2015, a commitment to counterbalance the league’s entire carbon footprint for three consecutive seasons. The only way you can really advance change is by measuring, and then from measurement, impact.

Metrics 144
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Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

Occam's Razor

I recently had an opportunity to recommend to a group of CEOs everything they should measure for everything they should do with digital. One good way to accomplish that is to ensure you have an optimal org design , and that your Digital Marketing and Measurement Model exemplifies this balance. Now measure like crazy!

Metrics 157
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How Edge as a Service is shaping the future of fan engagement

CIO Business Intelligence

We started working on Tour de France in 2015 and, when we began, the digital capability of the event was very limited,” says Peter Gray, Senior Vice President, Advanced Technology Group (Sport) at NTT. Organizations are looking to use things like IoT to capture and measure different parts of their business.

IoT 98
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The Incredibly Important Role Of Big Data In Academia

Smart Data Collective

According to a 2015 whitepaper published in Science Direct , big data is one of the most disruptive technologies influencing the field of academia. At the stage of data collection, the development of regulatory measures to collect missing data from educational organizations to achieve representativeness of the sample. To Begin with….

Big Data 121