Remove 2015 Remove Measurement Remove Metrics
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Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

Occam's Razor

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. I recently had an opportunity to recommend to a group of CEOs everything they should measure for everything they should do with digital. Best Digital Metrics: Own Existences/Strategies. this is a non-trivial challenge.

Metrics 157
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NHL turns to venue metrics data to drive sustainability

CIO Business Intelligence

In October, the league, with partner SAP, launched NHL Venue Metrics, a sustainability platform that teams and their venue partners can use for data collection, validation, and reporting and insights. The most important thing about any sustainability platform is you cannot impact what you cannot measure,” Mitchell says.

Metrics 144
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Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting

Occam's Razor

Two companies, Skullcandy and TripIt, delivering on four amazing outcomes that inspire us to set the bar significantly higher for our mobile efforts in 2015 (or sooner!). That is what all marketing in 2015 will look like. Measurement? It would not be my blog if there was not at least a word about measurement. Carpe Diem!

Marketing 146
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Top 10 Management Reporting Best Practices To Create Effective Reports

datapine

As Tyrone Cotie, treasurer of Clearwater Seafoods says in 2015 Benchmarking the Accounting & Finance Function report , “…no matter how quickly you compile and release historical financial statements, you never make a decision from them. Contrasting different KPIs and metrics against each other. They’re also slow.

Reporting 263
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The change management Informatica needed to overhaul its business model

CIO Business Intelligence

When we were taken private in 2015, we were a traditional software vendor, but the market was starting to embrace the cloud. Look at changing metrics and KPIs as a gift. The metrics you use to measure a cloud company are different than those you use to measure an enterprise license and maintenance company.

Modeling 116
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The history of ESG: A journey towards sustainable investing

IBM Big Data Hub

It refers to a set of metrics used to measure an organization’s environmental and social impact and has become increasingly important in investment decision-making over the years. In response, asset managers began to develop ESG strategies and metrics to measure the environmental and social impact of their investments.

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How To Find And Resolve Blind Spots In Your Data

Smart Data Collective

Your company may also have blind spots to conquer if it doesn’t have the tools necessary to measure ROI appropriately. DialogTech’s statistics showed that only 21% of companies considered themselves effective at measuring mobile ROI. Assess Whether a Lack of Adequate Tools Makes Blind Spots.