Remove 2015 Remove Measurement Remove Modeling
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The change management Informatica needed to overhaul its business model

CIO Business Intelligence

When we were taken private in 2015, we were a traditional software vendor, but the market was starting to embrace the cloud. What has IT’s role been in the transformation to a SaaS model? We built that end-to-end data model and process from scratch while we ran the old business. Today, we’re a $1.6 Today, we’re a $1.6

Modeling 116
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Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

Occam's Razor

I recently had an opportunity to recommend to a group of CEOs everything they should measure for everything they should do with digital. One good way to accomplish that is to ensure you have an optimal org design , and that your Digital Marketing and Measurement Model exemplifies this balance. Now measure like crazy!

Metrics 157
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The Incredibly Important Role Of Big Data In Academia

Smart Data Collective

According to a 2015 whitepaper published in Science Direct , big data is one of the most disruptive technologies influencing the field of academia. At the stage of data collection, the development of regulatory measures to collect missing data from educational organizations to achieve representativeness of the sample. To Begin with….

Big Data 121
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Drug Discovery Needs AI To Discover More Treatments

Smart Data Collective

Current R&D Models Provide Diminishing Returns. In a report on the failure rates of drug discovery efforts between 2013 and 2015, Richard K. Now, picture the same process using heuristic models, machine vision, and artificial intelligence. Artificial intelligence can help us take better care of those we’ve left behind.

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Experiment design and modeling for long-term studies in ads

The Unofficial Google Data Science Blog

by HENNING HOHNHOLD, DEIRDRE O'BRIEN, and DIANE TANG In this post we discuss the challenges in measuring and modeling the long-term effect of ads on user behavior. We describe experiment designs which have proven effective for us and discuss the subtleties of trying to generalize the results via modeling.

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How To Find And Resolve Blind Spots In Your Data

Smart Data Collective

Get Rid of Blind Spots in Statistical Models With Machine Learning. Data-related blind spots could also exist in your statistical models. RiskSpan is a company that built a machine learning algorithm that can flag error-prone parts of a statistical model and indicate which associated outputs may be unreliable.

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What is data analytics? Analyzing and managing data for decisions

CIO Business Intelligence

To ensure robust analysis, data analytics teams leverage a range of data management techniques, including data mining, data cleansing, data transformation, data modeling, and more. Business analytics uses data analytics techniques, including data mining, statistical analysis, and predictive modeling, to drive better business decisions.