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Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

Occam's Razor

I recently had an opportunity to recommend to a group of CEOs everything they should measure for everything they should do with digital. One good way to accomplish that is to ensure you have an optimal org design , and that your Digital Marketing and Measurement Model exemplifies this balance. Now measure like crazy!

Metrics 157
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NHL turns to venue metrics data to drive sustainability

CIO Business Intelligence

It followed that in 2014 with the first sustainability report issued by a North American professional sports league and, in 2015, a commitment to counterbalance the league’s entire carbon footprint for three consecutive seasons. The only way you can really advance change is by measuring, and then from measurement, impact.

Metrics 144
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How Edge as a Service is shaping the future of fan engagement

CIO Business Intelligence

have expanded the reach of the race to a new generation of fans and ensured they’re able to continually optimize race operations. “We We started working on Tour de France in 2015 and, when we began, the digital capability of the event was very limited,” says Peter Gray, Senior Vice President, Advanced Technology Group (Sport) at NTT.

IoT 98
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The Incredibly Important Role Of Big Data In Academia

Smart Data Collective

According to a 2015 whitepaper published in Science Direct , big data is one of the most disruptive technologies influencing the field of academia. At the stage of data collection, the development of regulatory measures to collect missing data from educational organizations to achieve representativeness of the sample. To Begin with….

Big Data 121
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Digital mining for sustainability in a low-carbon economy

CIO Business Intelligence

Since the Paris Agreement was signed in 2015, businesses have been taking part to contribute in pursuing net zero and achieve emission reduction targets. Furthermore, measuring and monitoring ESG performance required consolidating data from various instruments and functions in diverse locations.

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Towards optimal experimentation in online systems

The Unofficial Google Data Science Blog

the weight given to Likes in our video recommendation algorithm) while $Y$ is a vector of outcome measures such as different metrics of user experience (e.g., Taking measurements at parameter settings further from control parameter settings leads to a lower variance estimate of the slope of the line relating the metric to the parameter.

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Experiment design and modeling for long-term studies in ads

The Unofficial Google Data Science Blog

by HENNING HOHNHOLD, DEIRDRE O'BRIEN, and DIANE TANG In this post we discuss the challenges in measuring and modeling the long-term effect of ads on user behavior. Nevertheless, A/B testing has challenges and blind spots, such as: the difficulty of identifying suitable metrics that give "works well" a measurable meaning.