Remove 2015 Remove Measurement Remove Optimization
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Towards optimal experimentation in online systems

The Unofficial Google Data Science Blog

the weight given to Likes in our video recommendation algorithm) while $Y$ is a vector of outcome measures such as different metrics of user experience (e.g., Taking measurements at parameter settings further from control parameter settings leads to a lower variance estimate of the slope of the line relating the metric to the parameter.

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Greenwashing Is About to Be Illegal — Is Your Company Ready?

Timo Elliott

Real-World Examples of Greenwashing Some of the most notorious greenwashing scandals illustrate both deliberate deception and regulatory gray areas: Volkswagen’s Dieselgate: The automaker was fined over $25 billion in 2015 for equipping vehicles with devices that manipulated emissions tests. How Can SAP Help?

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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We (oh how I hate this) apply irrational and "narrow-view" measurement strategies toward understanding what is successful and what's not. Then there is Agile for engineering. Are they a lost cause?

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How Edge as a Service is shaping the future of fan engagement

CIO Business Intelligence

have expanded the reach of the race to a new generation of fans and ensured they’re able to continually optimize race operations. “We We started working on Tour de France in 2015 and, when we began, the digital capability of the event was very limited,” says Peter Gray, Senior Vice President, Advanced Technology Group (Sport) at NTT.

IoT 96
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Digital mining for sustainability in a low-carbon economy

CIO Business Intelligence

Since the Paris Agreement was signed in 2015, businesses have been taking part to contribute in pursuing net zero and achieve emission reduction targets. Furthermore, measuring and monitoring ESG performance required consolidating data from various instruments and functions in diverse locations.

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Gartner D&A Summit Bake-Offs Explored Flooding Impact And Reasons for Optimism!

Rita Sallam

Are there mitigation strategies that show reasons for optimism? For the vendors that participate in the Bake-Off and Show Floor Showdowns, it is in equal measure fun and extremely stressful. The results showing the impact of flooding, predictions for the future and reasons for optimism were fascinating.

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The 2015 Digital Marketing Rule Book. Change or Perish.

Occam's Razor

Most companies are astonishingly blasé about data and possibilities of measurement. " Sad, unimaginative measurements of their sad, unimaginative campaigns. All while constantly optimizing your portfolio via controlled experiments. I told 20 people that Nikon's site is slow and profoundly sub-optimal on mobile.

Marketing 142