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Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting

Occam's Razor

Two companies, Skullcandy and TripIt, delivering on four amazing outcomes that inspire us to set the bar significantly higher for our mobile efforts in 2015 (or sooner!). That is what all marketing in 2015 will look like. Behavior/intent targeting (this one is so cool!). Reality Check / Don't Stink Today, If Possible.

Marketing 146
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Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

Occam's Razor

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Best Digital Metrics: Own Existences/Strategies. It would not surprise me.

Metrics 157
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NHL turns to venue metrics data to drive sustainability

CIO Business Intelligence

In October, the league, with partner SAP, launched NHL Venue Metrics, a sustainability platform that teams and their venue partners can use for data collection, validation, and reporting and insights. Mitchell says the league is thinking of NHL Venue Metrics in the same way. “We SAP is the technical lead on NHL Venue Metrics.

Metrics 144
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Top 10 Management Reporting Best Practices To Create Effective Reports

datapine

As Tyrone Cotie, treasurer of Clearwater Seafoods says in 2015 Benchmarking the Accounting & Finance Function report , “…no matter how quickly you compile and release historical financial statements, you never make a decision from them. Contrasting different KPIs and metrics against each other. They’re also slow.

Reporting 263
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Meter Command: the modern network interface

CIO Business Intelligence

Command offers a flexible canvas for arranging network components, curated dashboards for saving key metrics and status checks, and a mobile-friendly chat interface for troubleshooting on the go. Founded in 2015 by two brothers, Sunil and Anil Varanasi, Meter builds enterprise-grade networks that are faster, more accessible, and more secure.

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AI is key player in Texas Rangers’ winning formula

CIO Business Intelligence

In 2015, Major League Baseball revolutionized a sport already known for its sophisticated use of data with MLB Statcast, a tracking technology that collects enormous amounts of game data. Not only do we have the traditional ball tracking metrics like velocity and spin rate, we’ve also got player positioning data,” Booth says.

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The change management Informatica needed to overhaul its business model

CIO Business Intelligence

When we were taken private in 2015, we were a traditional software vendor, but the market was starting to embrace the cloud. Look at changing metrics and KPIs as a gift. The metrics you use to measure a cloud company are different than those you use to measure an enterprise license and maintenance company.

Modeling 116