Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting
Occam's Razor
SEPTEMBER 4, 2012
Two companies, Skullcandy and TripIt, delivering on four amazing outcomes that inspire us to set the bar significantly higher for our mobile efforts in 2015 (or sooner!). That is what all marketing in 2015 will look like. Behavior/intent targeting (this one is so cool!). Reality Check / Don't Stink Today, If Possible.
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