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The 2015 Digital Marketing Rule Book. Change or Perish.

Occam's Razor

All while constantly optimizing your portfolio via controlled experiments. I told 20 people that Nikon's site is slow and profoundly sub-optimal on mobile. Companies get entrenched in what they know and end up constantly optimizing for what's always worked, meanwhile the world changes and these companies die, albeit slowly.

Marketing 142
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Speed up queries with the cost-based optimizer in Amazon Athena

AWS Big Data

Starting today, the Athena SQL engine uses a cost-based optimizer (CBO), a new feature that uses table and column statistics stored in the AWS Glue Data Catalog as part of the table’s metadata. Let’s discuss some of the cost-based optimization techniques that contributed to improved query performance.

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Microsoft to optimize process automation stack with Minit acquisition

CIO Business Intelligence

Microsoft has bought Minit, a developer of process mining software, to help its customers optimize business processes across the enterprise, on and off Microsoft Power Platform. Minit began life in Slovakia in 2015, and now has around 50 employees.

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Take Your SQL Skills To The Next Level With These Popular SQL Books

datapine

Amongst the various topics that it covers, ”SQL Performance Explained” offers knowledge into: Correctly applying SQL functions Using indexes correctly How to use LIKE queries efficiently How to optimize join operations Data clustering Database scalability. 17) “SQL Database Programming” (2015 Edition) By Chris Fehily.

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Is Your Brand Magnificent At Digital Marketing? A Diagnostic Framework.

Occam's Razor

We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a flash-heavy "brand experience" website, or slap together a mobile app in the corporate-approved shade of eggshell white. So what do you have?

Marketing 149
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How HPE Aruba Supply Chain optimized cost and performance by migrating to an AWS modern data architecture

AWS Big Data

Hewlett-Packard acquired Aruba Networks in 2015, making it a wireless networking subsidiary with a wide range of next-generation network access solutions. The new solution has helped Aruba integrate data from multiple sources, along with optimizing their cost, performance, and scalability.

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How Edge as a Service is shaping the future of fan engagement

CIO Business Intelligence

have expanded the reach of the race to a new generation of fans and ensured they’re able to continually optimize race operations. “We We started working on Tour de France in 2015 and, when we began, the digital capability of the event was very limited,” says Peter Gray, Senior Vice President, Advanced Technology Group (Sport) at NTT.

IoT 98