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The chief aim of data analytics is to apply statistical analysis and technologies on data to find trends and solve problems. Data analytics draws from a range of disciplines — including computer programming, mathematics, and statistics — to perform analysis on data in an effort to describe, predict, and improve performance.
Finally, through a case study of a real-world prediction problem, we also argue that Random Effect models should be considered alongside penalized GLM's even for pure prediction problems. Random effects models are a useful tool for both exploratory analyses and prediction problems. 5] Anoop Korattikara, et al.
Diving into examples of building and deploying ML models at The New York Times including the descriptive topic modeling-oriented Readerscope (audience insights engine), a predictionmodel regarding who was likely to subscribe/cancel their subscription, as well as prescriptive example via recommendations of highly curated editorial content.
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