The Unofficial Google Data Science Blog

MAY 31, 2016

Similarly, we could test the effectiveness of a search ad compared to showing only organic search results. Structure of a geo experiment A typical geo experiment consists of two distinct time periods: pretest and test. After the test period finishes, the campaigns in the treatment group are reset to their original configurations.

Advertising 43

Advertising Testing Sales Statistics 43

The Unofficial Google Data Science Blog

APRIL 23, 2024

If $Y$ at that point is (statistically and practically) significantly better than our current operating point, and that point is deemed acceptable, we update the system parameters to this better value. e-handbook of statistical methods: Summary tables of useful fractional factorial designs , 2018 [3] Ulrike Groemping.

Experimentation 52

Experimentation Optimization Uncertainty Metrics 52

The Unofficial Google Data Science Blog

JUNE 30, 2016

A naïve way to solve this problem would be to compare the proportion of buyers between the exposed and unexposed groups, using a simple test for equality of means. Identification We now discuss formally the statistical problem of causal inference. We start by describing the problem using standard statistical notation.

Statistics 45

Statistics Optimization Modeling Experimentation 45

IBM Big Data Hub

AUGUST 11, 2023

Machine learning engineers take massive datasets and use statistical methods to create algorithms that are trained to find patterns and uncover key insights in data mining projects. These insights can help drive decisions in business, and advance the design and testing of applications.

Data Science 53

Data Science Machine Learning Cost-Benefit Deep Learning 53

Occam's Razor

JANUARY 9, 2012

AND you can have analysis of your risk in almost real time to get an early read and in a few days with statistical significance! Allocate some of your aforementioned 15% budget to experimentation and testing. The 2015 Digital Marketing Rule Book. You can literally control for risk should everything blow up in your face.

Marketing 142

Marketing B2B Measurement Risk 142

O'Reilly on Data

DECEMBER 9, 2019

We develop an ordinary least squares (OLS) linear regression model of equity returns using Statsmodels, a Python statistical package, to illustrate these three error types. We use the diagnostic test results of our regression model to support the reasons why CIs should not be used in financial data analyses. and an error term ??

Statistics 32

Statistics Uncertainty Risk Marketing 32

Domino Data Lab

JULY 1, 2021

statistical model-based techniques – Using Machine Learning we can streamline and simplify the process of building NER models, because this approach does not need a predefined exhaustive set of naming rules. The process of statistical learning can automatically extract said rules from a training dataset. The CRF model.

Modeling 111

Modeling Statistics Testing Metrics 111

Smart Data Collective

MAY 19, 2021

This trend is prevalent in the US, UK and further afield, with the former’s Bureau of Labour Statistics reporting that three of the jobs with the highest forecast growth level are wind turbine technician, registered nurse, and solar technician. New analytics and AI tools will change the industry considerably in the years to come.

Data Analytics 96

Data Analytics Analytics Big Data Predictive Analytics 96

datapine

DECEMBER 28, 2021

1) What Is A Misleading Statistic? 2) Are Statistics Reliable? 3) Misleading Statistics Examples In Real Life. 4) How Can Statistics Be Misleading. 5) How To Avoid & Identify The Misuse Of Statistics? If all this is true, what is the problem with statistics? What Is A Misleading Statistic?

Statistics 363

Statistics Advertising Visualization Data mining 363

Domino Data Lab

JULY 9, 2019

A “data scientist” might build a multistage processing pipeline in Python, design a hypothesis test, perform a regression analysis over data samples with R, design and implement an algorithm in Hadoop, or communicate the results of our analyses to other members of the organization in a clear and concise fashion. .”

Data Science 112

Data Science Machine Learning Advertising Modeling 112

Rita Sallam

APRIL 2, 2023

SAS created, on top of the traditional statistical and machine learning models to predict events, a set of four unique models specifically focused on helping people impacted by flooding: An optimization network model (cost network flow algorithm) to optimally help displaced people reach public shelters and safer areas.

Optimization 52

Optimization Machine Learning Insurance Data Science 52

datapine

SEPTEMBER 4, 2023

Your Chance: Want to test a powerful data visualization software? For example, the average price of a Big Mac in the Euro area in July 2015 was $4.05 Your Chance: Want to test a powerful data visualization software? Back in 2015, when around 46.3 Your Chance: Want to test a powerful data visualization software?

Interactive 264

Interactive Visualization Cost-Benefit Dashboards 264

O'Reilly on Data

JUNE 16, 2020

We know, statistically, that doubling down on an 11 is a good (and common) strategy in blackjack. I recalled this mindful use of language when I recently had a COVID-19 test and the doctor reported “the test did not detect the presence of COVID-19,” instead of “the test came back negative.” Mike: But I lost!

Uncertainty 358

Uncertainty Testing Risk Reporting 358